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Marketing Resources for Partners

Building ENERGY STAR certified homes is only the first step for partners. As an ENERGY STAR partner, you have access to a variety of resources at no cost that will help educate homebuyers of the value of an ENERGY STAR home and set your company apart from other homebuilders.

Marketing Tools

“Better is Better” Videos Exit ENERGY STAR
Based on our popular consumer brochure titled “Your ENERGY STAR Certified New Home – Better is Better”, these two videos show homebuyers why ENERGY STAR certified homes are built better from the ground up. Play the full length (5 min. 37 sec.) video Exit ENERGY STAR or the 1 minute and 40 second version Exit ENERGY STAR on your website and in model homes or other venues.

Link to the videos from ENERGY STAR’s YouTube channel at https://www.youtube.com/user/EPAENERGYSTAR/videos or download low- or high-resolution video files via your My ENERGY STAR Account (MESA).

Sales Training Kit*
Use this customizable training kit to prepare your sales staff to communicate the value of ENERGY STAR to perspective homebuyers.

Promote your partnership by using the familiar ENERGY STAR marks. For specific applications of each mark, please refer to the ENERGY STAR Brand Book and quick reference guide PDF (2.57MB)

Embed this infographic on your website to educate consumers about the many benefits and savings associated with ENERGY STAR certified homes. Individual sections of the infographic are available for download here.

Fact Sheets
Educate homebuyers about the many energy-efficient features found in ENERGY STAR certified homes.

Tips and Maintenance Guide for New ENERGY STAR Homeowners PDF (922KB)
Provide this document to homeowners so they know how to maintain their new ENERGY STAR certified home.

Additional Resources

Marketing Tools PDF (236KB)
Print out this document to learn about many of the free marketing resources you have at your fingertips as an ENERGY STAR builder partner.

Important Resources to Remember PDF (599KB)
Find additional web resources for Partners.

KB Home Case Study PDF (786KB)
Read about KB Home and their commitment to ENERGY STAR across the country. This article was featured in the 2012 Fall issue of Builder and Developer Magazine.

Co-brandable Marketing Materials

“Better is Better” Videos*
Co-brandable versions of the “Better is Better” videos are available in which you may add your company logo to the end of the video.

Consumer Brochure PDF (3.4MB)
Help homebuyers understand the big message behind the little label: better is better. A co-brandable trifold version of the brochure is available via your My ENERGY STAR Account (MESA).

Roll-up Banners*
Add your company logo to three stand-alone banners that promote ENERGY STAR certified homes to consumers, HVAC contractors, and home builders. These banners are designed for venues such as trade shows, conferences, and open houses.

Yard Sign Templates*
Create yard signs promoting ENERGY STAR certified homes and featuring your logo and contact information.

Promotional Opportunities

Partner Locator
Make your company's information easily accessible to thousands of homebuyers by adding a link to your website on the Partner Locator found on the ENERGY STAR Web site. Learn how.

100% Builder Commitment
Commit to building 100% of your homes to meet ENERGY STAR guidelines and earn special recognition with the 100% icon on the Partner Locator.

Recognition and Awards.
Receive recognition from ENERGY STAR through annual Partner of the Year and Certified Homes Market Leader (formerly Leadership in Housing) awards.

ENERGY STAR Linking Opportunities
Promote your participation in the ENERGY STAR program by displaying a link to the ENERGY STAR web site on your company's own web site. Make use of sample text, web buttons, and banners.

ENERGY STAR National Campaigns
Participate in this Change the World, Start with ENERGY STAR campaign and help inspire millions of Americans to save energy.

Social Media


ENERGY STAR Homes on Twitter
Follow @ENERGYSTARhomes for daily tweets on energy saving tips, webinar announcements, and other important updates related to the ENERGY STAR Certified Homes Program. @ENERGYSTARhomes often retweets relevant posts by Partners, exposing your company's Twitter account to hundreds of potential followers.


ENERGY STAR on Facebook
Like the ENERGY STAR Facebook page to stay connected with everything going on within the program. Engage with other companies, organizations, and individuals interested in energy efficiency on a page that is viewed by thousands of Facebook users every day.

*Available via partners’ My ENERGY STAR Account (MESA)