Marketing Materials for New Homes & Apartments
Educate Homebuyers and Set Your Company Apart
As an ENERGY STAR partner, you have access to free, informative, and eye-catching marketing materials to display in model homes and sales centers, and on digital platforms such as websites and social media. These marketing materials include:
Brochures & Flyers
Use these brochures and factsheets to convey the importance of your ENERGY STAR single-family, multifamily, and manufactured homes in a clear, concise, and compelling way.
Display this full-color flyer in model homes and sales centers, distribute to prospective homebuyers as a take-away, or use it on your website. This overview flyer provides a high-level summary of all the features and benefits of certified homes.
Overview Flyer | Technical Flyer | Technical Brochure (co-brandable) |
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Provides a high-level summary of all the features and benefits of certified homes. | Provides more detail about the high-value energy-efficient features found in certified homes, along with a QR code that home buyers can use to learn more. | Tri-fold version of the Technical Flyer. Co-brandable version available. |
Overview Flyer | Technical Flyer | Technical Brochure |
|---|---|---|
 |  |  |
Provides a high-level summary of all the features and benefits of certified apartments. | Provides more detail about the high-value energy-efficient features found in certified apartments, along with a QR code that renters can use to learn more. | Tri-fold version of the Technical Flyer. Co-brandable version available. |
This flyer was updated with the release of Version 2 of the ENERGY STAR Manufactured New Homes program in 2019.
Digital Advertisements
Use these ads to raise awareness on your company's website and other web-based platforms.
These assets are co-brandable, allowing partners to add their company name, logo, and contact information. When customizing, please follow the Instructions for Co-branding and Printing.pdf (PDF, 397.02 KB)
Logos
As an ENERGY STAR partner, you can access a suite of different ENERGY STAR logos (also known as “marks”) in your My ENERGY STAR Account (MESA) under Tools > Logo Downloads. Each logo is designed for a specific purpose, so when developing any new materials that use one of the ENERGY STAR logos, be sure to comply with the ENERGY STAR Brand Book. Note that depending on your partnership type and program commitments, you may have access to different logos.
Organizations must meet the Terms and Commitments of their Partnership Agreement with EPA's ENERGY STAR program to use any logos. If you have questions about your partnership status, check EPA's ENERGY STAR Partner List or contact us at energystarhomes@energystar.gov. Questions about the ENERGY STAR Brand Book can be directed to logo@energystar.gov.
Plaques & Signage
Buildings that earn the ENERGY STAR through the EPA's ENERGY STAR Multifamily New Construction Program can promote their energy efficiency commitment to residents, employees, and the community using a plaque. Access plaque templates via the' password-protected partner resources site, My ENERGY STAR Account (MESA).
Postcards
These eye-catching ENERGY STAR postcards are a quick, easy, and effective way to communicate with potential customers.
These assets are co-brandable, allowing partners to add their company name, logo, and contact information. When customizing, please follow the Instructions for Co-branding and Printing.pdf (PDF, 397.02 KB)
Recognition & Awards
The EPA highlights achievements in building, rating, and sponsoring ENERGY STAR certified new homes and apartments – including 100% Builder Commitment – through national awards and listing on the ENERGY STAR Partner Locator.
Find more information on the Recognition and Awards page.
Sales Training
Homebuilders can use a customizable training kit to help sales staff communicate the value of ENERGY STAR to prospective homebuyers. Access the kit via the' password-protected partner resources site, My ENERGY STAR Account (MESA).
Social Media
Customize the language in these posts to tell your ENERGY STAR story on LinkedIn, Facebook, X (Twitter), or the platform of your choice.
When your home's a star, it deserves the spotlight. [Insert Partner name]'s ENERGY STAR certified homes [and apartments] are built to a higher standard so you can enjoy special memories for years to come. Contact us today at [Insert phone number] or [Insert email/Company website link] to get started.
Discover how #ENERGYSTARHomes from [Enter Partner name] offer your family premium performance, comfort, and savings - so you can spotlight life's special moments. Find your new home [or apartment] at [Enter Company website link] or contact us today at [Insert phone number] or [Insert email] to get started.
#ENERGYSTARHomes are an investment in everyone's future. And that deserves the spotlight. Visit [Enter Company website link] or contact us at [Insert phone number] or [Insert email] to find your new home!
Home is where we relax, make memories, and celebrate the moments that make life special. Home is also an investment in our future. With an [Enter Partner name] #ENERGYSTARHome, you'll enjoy peace of mind knowing it's built to a high standard of construction for enhanced comfort - and a lifetime of memories. Find your new home at [Enter Company website link] or contact us today at [Insert phone number] or [Insert email] to get started.
Home is where the comfort is. With homes that offer improved indoor air quality, lower energy bills, and enhanced efficiency [Enter Partner name]'s ENERGY STAR certified homes provide lasting comfort and a home you can feel proud to own. Find your new home at [Energy Company website link] or contact us today at [Insert phone number] or [Insert email] to get started.
A house you can be proud to own. A future you can feel good about handing down. With systems that work together for premium performance, [Enter Partner name]'s #ENERGYSTARHomes offer a complete package of energy efficiency - with comfort you can experience now, and savings that will continue for years to come. Visit [Enter Company website link] or call us at [Insert phone number] to learn more.
With #ENERGYSTARHomes, a better environment starts inside the house. ENERGY STAR certified homes and apartments are 10% more energy-efficient than standard models - with savings that really add up over time. When you choose an #ENERGYSTARHome from [Energy Partner name], you save energy, save money, and save the planet. Make your choices count and visit [Enter Company website link] or call us at [Insert phone number] to find your next efficient home.
Celebrations start in #ENERGYSTARHomes. Offering enhanced comfort, improved indoor air quality, lower energy bills, and often better resale values - certified homes are the right choice for all the moments that make life special. Find your new home at [Energy Company website link] or contact us today at [Insert phone number] or [Insert email] to get started.
Discover how #ENERGYSTARHomes from [Enter Partner name] offer your family a higher standard of construction and performance for a lifetime of celebrations. Find your new home at [Enter Company website link] or contact us today at [Insert phone number] or [Insert email] to get started.
Energy efficiency now, with quality that never goes out of style. Celebrate all life's best moments in your #ENERGYSTARHomes built by [Enter Partner name]. Schedule a visit today with our team of experts to discuss your many options and available homes. Comment below to get started, or call us at [Insert phone number].
A house you can be proud to own. A future you can feel good about handing down. [Enter Partner name]'s #ENERGYSTARHomes are energy efficient by design, with savings that start now and are built to perform for years to come. Visit [Enter Company website link] or call us at [Insert phone number] to get started.
With #ENERGYSTARHomes, a better environment starts inside the house. Built to a higher standard, [Enter Company website link] ENERGY STAR certified homes feature proven technology that will pay dividends for years to come. Visit [Enter Company website link] or call us at [Insert phone number] to get started.
#ENERGYSTARHomes are an investment in your future. And everyone's future. Visit [Enter Company website link] to find your new ENERGY STAR certified home that offers enhanced comfort, improved indoor air quality, lower energy bills, and a potential increase in the home's resale value. Good for your family, good for the environment.
The Future starts in an #ENERGYSTARHomes. Offering enhanced comfort, improved indoor air quality, lower energy bills, and often better resale values - certified homes are the right choice for today and tomorrow. Find your new homes at [Enter Company website link] or contact us today at [Insert phone number] or [Insert email] to get started.
Discover how #ENERGYSTARHomes from [Enter Partner name] offer your family a higher standard of construction and performance for a lifetime of memories. Find your new home at [Enter Company website link] or contact us today at [Insert phone number] or [Insert email] to get started.
Energy efficiency now, with quality that never goes out of style. The future starts in your #ENERGYSTARHomes built by [Enter Partner name]. Schedule a visit today with our team of experts to discuss your many options and available homes. Comment below to get started, or call us at [Insert phone number].
A house you can be proud to own. A future you can feel good about handing down. [Enter Partner name]'s #ENERGYSTARHomes are energy efficient by design, with savings that start now and are built to perform for years to come. Visit [Enter Company website link] or call us at [Insert phone number] to get started.
With #ENERGYSTARHomes, a better environment starts inside the house. Built to higher standard, [Enter Partner name] ENERGY STAR certified homes feature proven technology that will pay dividends for years to come. Visit [Enter Company website link] or call us at [Insert phone number] to get started.
#ENERGYSTARHomes are an investment in your future. And everyone's future. Visit [Enter Company website link] to find your new ENERGY STAR certified home that offers enhanced comfort, improved indoor air quality, lower energy bills, and a potential increase in the home's resale value. Good for your family, good for the environment.
Spanish-Language Materials
Cuente la historia de su compromiso con ENERGY STAR a través de estos materiales llamativos e informativos.
Estos activos pueden tener marcas compartidas, lo que permite a los socios agregar el nombre, el logotipo y la información de contacto de su empresa.
Videos
The video Two Million Homes: Two Million Reasons to Celebrate (1:33) introduces the ENERGY STAR program for new homes and apartments and celebrates a significant milestone from 2021 — the certification of two million ENERGY STAR certified residences! View the video from ENERGY STAR's YouTube channel or contact energystarhomes@energystar.gov to download low- or high-resolution video files.
Two videos from an historical ENERGY STAR advertising campaign, Better Is Better, are also still available. Play the full length (5 min. 37 sec.) video or the 1 minute and 40 second video on your website and in model homes or other venues.
Web Buttons & Banners
Select from a variety of web buttons and banners that can be easily uploaded to your website, for promoting your ENERGY STAR partnership to new customers. Web buttons and banners are co-brandable, allowing partners to add their company name, logo, and contact information. When customizing, please follow the Instructions for Co-branding and Printing.pdf (PDF, 397.02 KB)
These web buttons and banners are accessed via the' password-protected partner resources site, My ENERGY STAR Account (MESA).
Web Promotional Language
Use the sample text below to promote your ENERGY STAR partnership on your organization’s website.
As an ENERGY STAR partner, your organization’s name will also appear on the ENERGY STAR Partner Locator (see the Recognition and Awards page for more information). You can also set up a link to your organization from your listing on the Partner Locator (refer to the ENERGY STAR Web Linking Policy for guidance).
[Insert organization] is proud to offer new homes (apartments) that have earned the EPA’s ENERGY STAR®. Our ENERGY STAR certified homes (apartments) are designed from the ground up to be energy efficient, exceeding minimum energy code requirements by at least 10 percent, and are independently verified to meet the EPA’s rigorous requirements for insulation, windows, air sealing, and HVAC systems. By choosing ENERGY STAR, you’re making a sound investment for the future while enjoying the peace of mind that comes from living in a better-built, more comfortable, and energy-efficient home or apartment. Visit energystar.gov/newhomes to learn why we're partnering with EPA's ENERGY STAR program to make your new home a star.
[Insert organization] is proud to offer certification services to help builders’ new homes (apartments) earn the EPA’s ENERGY STAR®. ENERGY STAR certified homes (apartments) are designed from the ground up to be energy efficient, exceeding minimum energy code requirements by at least 10 percent, and must be independently verified to meet the EPA’s rigorous requirements for insulation, windows, air sealing, and HVAC systems. By choosing to build ENERGY STAR, homebuilders can help their buyers make a sound investment for the future while enjoying the peace of mind that comes from living in a better-built, more comfortable, and energy-efficient home or apartment. Visit energystar.gov/newhomes to learn more.
[Insert organization] is proud to offer incentives for new homes (apartments) that earn the EPA’s ENERGY STAR®. ENERGY STAR certified homes (apartments) are designed from the ground up to be energy efficient, exceeding minimum energy code requirements by at least 10 percent, and are independently verified to meet the EPA’s rigorous requirements for insulation, windows, air sealing, and HVAC systems. By choosing to build ENERGY STAR, homebuilders can help their buyers make a sound investment for the future while enjoying the peace of mind that comes from living in a better-built, more comfortable, and energy-efficient home or apartment. Visit energystar.gov/newhomes to learn more.