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Marketing Toolkit

ENERGY STAR continues to be a powerful tool to promote energy efficiency programs to homeowners because it is a trusted and widely recognized name. Use these resources to co-brand your organization with ENERGY STAR:

Facts &
Stats

Communicate the most up-to-date program statistics:

  • Each Home Performance with ENERGY STAR project can reduce energy use by as much as 25 percent
  • More than one million happy homeowners have utilized Home Performance with ENERGY STAR.
  • Consumers will save more than $7.7 billion (average of $7,500 per household) over the lifetime of improvements
  • The Home Performance with ENERGY STAR network includes 35 Sponsors and a network of 1,300 home improvement contractors.
Promotional
materials

Enhance your marketing:

Note:  ENERGY STAR provides only digital versions of these materials, no printed materials are available.  We encourage partners to leverage these materials to the greatest extent possible.

Recognition
Opportunities

Each year, the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE) honor organizations that have made outstanding contributions to protecting the environment through energy efficiency. We encourage Home Performance with ENERGY STAR Sponsors and Participating Contractors to apply!

  • Sponsors are eligible to apply for the Partner of the Year Award in the category for Energy Efficiency Program Delivery. Download the application at energystar.gov/awards.
     
  • Participating Contractors are eligible to apply for the Home Performance with ENERGY STAR Contractor of the Year Award. Download the application at energystar.gov/awards.
     
  • Participating contractors are also recognized with the Century Club Award. When Home Performance with ENERGY STAR participating contractors complete 100 or more projects in a calendar year, they are recognized with the Century Club Award. There is no application required! Awards are based on reported projects from Sponsors.
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