ENERGY STAR Marketing Materials for Products

Cool Choice Identifier

Last Updated: 11-30-2020

Downloadable ZIP folder with PNG and design files

Category/Product Type: Heating & Cooling, Room Air Conditioner
Promotion/Campaign: Cooling
Resource Type: Graphics/Images, Promotion Identifiers/Marks, Signage
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ENERGY STAR Benefits Identifier

Last Updated: 02-26-2021

Downloadable ZIP folder with PNG and design files

Category/Product Type: Appliances, Clothes Dryers, Clothes Washers, Freezers, Refrigerators
Promotion/Campaign: Cooling, HVAC, Laundry, Water Heater Promotion, Smart Thermostat, Flip Your Fridge
Resource Type: Graphics/Images, Promotion Identifiers/Marks, Signage

FYF – Refrigerator Recycling Graphic & Text Identifiers

Last Updated: 01-22-2021

For program partners with just refrigerator recycling programs. Downloadable ZIP folder with PNG and design files.

Category/Product Type: Appliances, Freezers, Refrigerators
Promotion/Campaign: Flip Your Fridge
Resource Type: Graphics/Images, Promotion Identifiers/Marks, Signage

Flip Your Fridge Graphic Identifiers

Last Updated: 02-03-2020

Downloadable ZIP folder with PNG and design files

Category/Product Type: Appliances, Freezers, Refrigerators
Promotion/Campaign: Flip Your Fridge
Resource Type: Graphics/Images, Promotion Identifiers/Marks, Signage
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Flip Your Fridge Text Identifier

Last Updated: 01-20-2021

Downloadable ZIP folder with PNG and design files

Category/Product Type: Appliances, Freezers, Refrigerators
Promotion/Campaign: Flip Your Fridge
Resource Type: Graphics/Images, Promotion Identifiers/Marks, Signage
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Hot Savings Display Banners

Last Updated: 06-17-2020

Co-brandable display banners available in multiple sizes. For more information and design files, please reach out to your account manager or email changetheworld@energystar.gov to coordinate with ENERGY STAR. 

Category/Product Type: Water Heaters, Heat Pump Water Heaters
Promotion/Campaign: Water Heater Promotion
Resource Type: Graphics/Images, Signage
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Hot Savings Web Buttons

Last Updated: 06-17-2020

Co-brandable web buttons available in multiple sizes. For additional information and the design files, please reach out to your account manager or email changetheworld@energystar.gov.

Category/Product Type: Water Heaters, Heat Pump Water Heaters
Promotion/Campaign: Water Heater Promotion
Resource Type: Graphics/Images, Signage
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Laundry Made Better Logo Lockup (ZIP, 1.5 MB)

Last Updated: 01-20-2021

Downloadable ZIP folder with PNG and design files

Category/Product Type: Appliances, Clothes Dryers, Clothes Washers
Promotion/Campaign: Laundry
Resource Type: Graphics/Images, Promotion Identifiers/Marks, Signage
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Make a Savings Splash Identifier

Last Updated: 01-15-2020

Downloadable ZIP folder with PNG and Adobe Illustrator files

Category/Product Type: Pool Pumps
Promotion/Campaign: Pool Pumps
Resource Type: Graphics/Images, Promotion Identifiers/Marks, Signage
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Product Image Collage Color Background (PNG, 29 KB)

Last Updated: 01-22-2021

Category/Product Type: Heating & Cooling, Smart Thermostats
Promotion/Campaign: Smart Thermostat
Resource Type: Graphics/Images, Partner Product Image, Signage
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