Messaging

• Read more about Webinar Recordings: Don’t Just Heat It, Hype It: Supercharge HPWH Adoption with Winning Program Design & Market Engagement

• October 30, 2024, Webinar: Don't Mail It In: Best Practices for Program Design to Supercharge HPWH Adoption
• November 14, 2024, Webinar: Building Consumer Demand for HPWH and Engaging with Installers, Distributors, and Home Builders
• Questions from ENERGY STAR HPWH Webinar (PDF, 118.79 KB)

• Read more about Key Messaging for Rebate-Eligible Products

Document with messaging for rebate-eligible products including heat pump for HVAC, heat pum water heater, well-sealed and insulated attic, heat pump clothes dryer, and electric cooking.

• Read more about Electric Cooking Products Messaging

• Read more about ENERGY STAR Day Educational Fact Sheet

• Read more about Windows Messaging

• Read more about Lighting Promotions Messaging

Messaging for 2023 lighting products promotion.

• Read more about Laundry Marketing Toolkit

Summary of outreach materials for laundry promotion. Includes links to factsheets, sample media posts, social graphics, videos, and more.

• Read more about Laundry Factsheet

Includes messaging about the benefits of ENERGY STAR certified clothes washers, clothes dryers, heat pump dryers, and combo units.

• Read more about ENERGY STAR Home Upgrade Key Messaging

Key messaging for ENERGY STAR Home Upgrade including benefits for cooling season.

• Read more about Educational Graphic

PDF files include in-depth education about saving energy at home with the ENERGY STAR Home Upgrade.

Download ESHU Education Graphic with Customizable Logo (PDF, 818KB)