ENERGY STAR Residential Branch Marketing & Communications

Earlier this year, the ENERGY STAR Residential New Construction program launched a new look and feel for our marketing and outreach materials, along with a paid media campaign. This webinar, presented on September 23, 2021, provides an overview of what EPA has seen as a result of the new materials and campaign and provides an overview of what’s coming next. You’ll also get a sneak peek of the video that we’ve created to celebrate the program’s 2 million+ home milestone.

Utilizing the ENERGY STAR Sales Training Toolkit

In late 2018, we released the updated ENERGY STAR Certified Homes Sales Training Toolkit. This resource is designed to help your sales team better engage homeowners on the distinct features and benefits of ENERGY STAR, and ultimately sell more homes. Watch this webinar, presented on April 2, 2019, to learn how to effectively utilize this resource with your sales team, identify how to craft unique value propositions that resonate with prospective home buyers, and learn about newly added fact sheets and customizable resources.

ES Marketing Materials & Communications for Residential New Construction Partners

Over the last several months, EPA has been talking to partners about their experience selling ENERGY STAR and energy efficiency to consumers. This webinar, presented on November 17, 2020, will provide an overview of what EPA has learned from our conversations and how we're planning to support you to engage homebuyers about the features and benefits of ENERGY STAR certified homes throughout all stages of the homebuying process.

ENERGY STAR Certified Homes Video - Better is Better (short version)

Embed this video in your website and in model homes to show homebuyers why ENERGY STAR certified homes are built better. A full length version is also available that includes testimonials from real ENERGY STAR home owners. Download either low- or high-resolution video files via your My ENERGY STAR Account (MESA). For embedding into your website we recommend linking to the video via YouTube.

Fact Sheet - ENERGY STAR Tools and Resources for Affordable Housing

This two-page fact sheet highlights ENERGY STAR's tools and resources that can be used by affordable housing stakeholders to improve energy efficiency. Greater energy efficiency helps improve resident comfort, reduce operating costs, and decrease greenhouse gas emissions. For more information visit www.energystar.gov/affordablehousing.

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