Consumer Marketing

2022 ENERGY STAR Residential New Construction Programs: The Year in Review/The Year Ahead

Join us as we kick off the 2022 ENERGY STAR Residential New Construction Partner Meeting Webinar Series. This session, presented on October 4, 2022, provides updates on the program’s key initiatives and successes over the past year and previews what is on the horizon, including the new federal tax credit tied to ENERGY STAR certification. Contact the ENERGY STAR team to receive a recorded copy of the webinar.

A New Day for Building ENERGY STAR

With the advent of HVAC grading, ENERGY STAR offers unprecedented value for builders and owners alike. Listen to this session, presented on September 30, 2021, to get a fresh perspective on the seven essential features that certification adds above and beyond a good energy rating and learn about new resources for convincing builders to join or rejoin the program. 

ENERGY STAR Residential Branch Marketing & Communications

Earlier this year, the ENERGY STAR Residential New Construction program launched a new look and feel for our marketing and outreach materials, along with a paid media campaign. This webinar, presented on September 23, 2021, provides an overview of what EPA has seen as a result of the new materials and campaign and provides an overview of what’s coming next. You’ll also get a sneak peek of the video that we’ve created to celebrate the program’s 2 million+ home milestone.

ENERGY STAR Certified Smart Thermostats Technical Bulletin, February 7, 2018

The average American household spends nearly half of their annual energy bill on heating and cooling. ENERGY STAR certified smart thermostats automatically adjust a home' temperature settings for optimal performance. This Technical Bulletin will offer tips and considerations for incorporating smart thermostats into ENERGY STAR Certified Homes and promoting their benefits to home buyers and renters.

Leverage the Power of the ENERGY STAR Brand to Gain Market Advantage

Market research shows that today's home buyers want more value in the form of greater energy efficiency. Watch this webinar, presented on April 5, 2016, to learn about ENERGY STAR's consumer marketing materials and activities and how you can distinguish yourself among energy-conscious home buyers. Contact the ENERGY STAR team to receive a recorded copy of the webinar.

Utilizing the ENERGY STAR Sales Training Toolkit

In late 2018, we released the updated ENERGY STAR Certified Homes Sales Training Toolkit. This resource is designed to help your sales team better engage homeowners on the distinct features and benefits of ENERGY STAR, and ultimately sell more homes. Watch this webinar, presented on April 2, 2019, to learn how to effectively utilize this resource with your sales team, identify how to craft unique value propositions that resonate with prospective home buyers, and learn about newly added fact sheets and customizable resources.

ES Marketing Materials & Communications for Residential New Construction Partners

Over the last several months, EPA has been talking to partners about their experience selling ENERGY STAR and energy efficiency to consumers. This webinar, presented on November 17, 2020, will provide an overview of what EPA has learned from our conversations and how we're planning to support you to engage homebuyers about the features and benefits of ENERGY STAR certified homes throughout all stages of the homebuying process.

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