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Home » Energy Efficient Products » Tools and Resources

ENERGY STAR Marketing Materials for Products

New & Noteworthy

  • ENERGY STAR gift snow globe
    ENERGY STAR Holiday
  • Promotional resources
    Light the Moment 2020
  • Water Heater Promotion 2020 image
    Water Heater Promotion 2020
  • ENERGY STAR Day Creative Assets
    ENERGY STAR Day 2020
  • Cooling 2020 (RAC, Smart Thermostats, HVAC)
  • Doing Laundry
    Laundry 2020
  • Flip Your Fridge 2020 slider image
    Flip Your Fridge 2020
  • ENERGY STAR Pool Pumps 2020
    Pool Pumps 2020

Social Media Posts for Partners: Cooling

Last Updated: 
5-7-2020
Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Room Air Conditioner,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020
Resource Type: 
Messaging,
Social Media Assets
Learn More >
Smart Choice Identifier

Smart Choice Identifier

Last Updated: 
10-30-2020

Downloadable ZIP folder with PNG and design files

Category/Product Type: 
Heating & Cooling,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020,
Smart Thermostat
Resource Type: 
Graphics/Images,
Promotion Identifiers/Marks,
Signage
Learn More >

Social Media Graphics for Partners: Cooling

Last Updated: 
5-7-2020

Social Media Graphics for Partners: Room Air Conditioner 

Social Media Graphics for Partners: Smart Thermostats

Social Media Graphics for Partners: HVAC

Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Room Air Conditioner,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020
Resource Type: 
Graphics/Images,
Social Media Assets
Learn More >
Ask the Expert: How to Stay Cool Video thumbnail

Ask the Expert: How to Stay Cool Video

Last Updated: 
5-14-2020
Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Room Air Conditioner,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020
Resource Type: 
Videos
Learn More >
ENERGY STAR Heating & Cooling Guide thumbnail

ENERGY STAR Heating & Cooling Guide

Last Updated: 
10-7-2020

Interactive, online resource for navigating an HVAC equipment upgrade including a savings calculator.

Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Ductless Heating & Cooling
Promotion/Campaign: 
Cooling 2020,
HVAC 2020
Resource Type: 
Messaging,
Widgets
Learn More >
Smart Thermostat Factsheet - Spring thumbnail

Smart Thermostat Factsheet - Spring

Last Updated: 
5-5-2020
Category/Product Type: 
Heating & Cooling,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020
Resource Type: 
Messaging,
Widgets
Learn More >
Laundry 2020 Plan and Materials Guidance thumbnail

Laundry 2020 Plan and Materials Guidance

Last Updated: 
5-1-2020

Presentation provides a high-level description of EPA's 2020 promotional plans as well as a detailed overview of available marketing materials, including messaging and creative resources, with easy links to facilitate access.

Category/Product Type: 
Appliances,
Clothes Dryers,
Clothes Washers
Promotion/Campaign: 
Laundry 2020
Resource Type: 
Graphics/Images,
Messaging,
Social Media Assets
Learn More >
Laundry Social Media Posts for Partners

Social Media Posts for Partners: Laundry

Last Updated: 
7-7-2020
Category/Product Type: 
Appliances,
Clothes Dryers,
Clothes Washers
Promotion/Campaign: 
Laundry 2020
Resource Type: 
Messaging,
Social Media Assets
Learn More >
Earth Day 2020 video fridge thumbnail

Earth Day 2020 Video

Last Updated: 
4-15-2020

Share the ENERGY STAR Earth Day video on social media to promote your efforts to support a healthy planet and inspire all Americans to do the same.

Promotion/Campaign: 
Earth Day with ENERGY STAR 2020
Resource Type: 
Social Media Assets,
Videos
Learn More >
Earth Day Video Share mockup

Partner Social Media Post Text

Last Updated: 
4-15-2020

Sample post text to share the Earth day 2020 video on April 22nd.

Promotion/Campaign: 
Earth Day with ENERGY STAR 2020
Resource Type: 
Messaging,
Social Media Assets
Learn More >

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Annual Outreach Plan: ENERGY STAR PRODUCTS

2020 Annual Outreach Plan: ENERGY STAR Products

2020 ENERGY STAR Products Outreach Plan (PNG, 82KB)

2021 ENERGY STAR Products Outreach Plan (PDF, 520KB)

Browse Marketing Materials by:

Category/Product Type

  • Appliances (39) Apply Appliances filter
    • Clothes Dryers (29) Apply Clothes Dryers filter
    • Clothes Washers (28) Apply Clothes Washers filter
    • Dishwashers (1) Apply Dishwashers filter
    • Freezers (21) Apply Freezers filter
    • Refrigerators (26) Apply Refrigerators filter
  • Building Products (3) Apply Building Products filter
    • Seal and Insulate (4) Apply Seal and Insulate filter
  • Commercial Food Service Equipment (12) Apply Commercial Food Service Equipment filter
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    • Commercial Fryers (1) Apply Commercial Fryers filter
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  • Data Center Storage (8) Apply Data Center Storage filter
  • Electronics (9) Apply Electronics filter
    • Audio/Video (1) Apply Audio/Video filter
    • Set-top Boxes & Cable Boxes (5) Apply Set-top Boxes & Cable Boxes filter
    • Slates and Tablets (4) Apply Slates and Tablets filter
    • Televisions (5) Apply Televisions filter
  • Enterprise Servers (1) Apply Enterprise Servers filter
  • Heating & Cooling (40) Apply Heating & Cooling filter
    • Central Air Conditioner (7) Apply Central Air Conditioner filter
    • Ductless Heating & Cooling (2) Apply Ductless Heating & Cooling filter
    • Room Air Conditioner (21) Apply Room Air Conditioner filter
    • Smart Thermostats (16) Apply Smart Thermostats filter
    • Ventilation Fans (1) Apply Ventilation Fans filter
  • Large Network Equipment (1) Apply Large Network Equipment filter
  • Lighting (32) Apply Lighting filter
    • Commercial Light Fixtures (18) Apply Commercial Light Fixtures filter
    • Decorative Light Strings (18) Apply Decorative Light Strings filter
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  • Office Equipment (8) Apply Office Equipment filter
    • Computers (8) Apply Computers filter
    • Imaging Equipment (2) Apply Imaging Equipment filter
    • Monitors (8) Apply Monitors filter
  • Pool Pumps (16) Apply Pool Pumps filter
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  • Uninterruptible Power Supplies (1) Apply Uninterruptible Power Supplies filter
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  • Water Heaters (27) Apply Water Heaters filter
    • Commercial Water Heaters (1) Apply Commercial Water Heaters filter
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    • High Efficiency Gas Storage Water Heaters (3) Apply High Efficiency Gas Storage Water Heaters filter
    • Solar Water Heaters (1) Apply Solar Water Heaters filter
    • Whole Home Tankless Gas Water Heaters (1) Apply Whole Home Tankless Gas Water Heaters filter

Promotion/Campaign

  • Cooling 2020 (24) Apply Cooling 2020 filter
  • Earth Day with ENERGY STAR 2020 (5) Apply Earth Day with ENERGY STAR 2020 filter
  • ENERGY STAR Day 2020 (5) Apply ENERGY STAR Day 2020 filter
  • ENERGY STAR Holiday (4) Apply ENERGY STAR Holiday filter
  • Flip Your Fridge 2020 (24) Apply Flip Your Fridge 2020 filter
  • HVAC 2020 (9) Apply HVAC 2020 filter
  • Keep Your Cool with ENERGY STAR 2018 (2) Apply Keep Your Cool with ENERGY STAR 2018 filter
  • Laundry 2020 (12) Apply Laundry 2020 filter
  • Light the Moment 2020 (20) Apply Light the Moment 2020 filter
  • Pool Pumps Promotion 2020 (15) Apply Pool Pumps Promotion 2020 filter
  • Room Air Conditioner Promotion 2019 (2) Apply Room Air Conditioner Promotion 2019 filter
  • Smart Thermostat (10) Apply Smart Thermostat filter
  • Streaming 2018 (4) Apply Streaming 2018 filter
  • Water Heater Promotion 2020 (17) Apply Water Heater Promotion 2020 filter

Resource Type

  • 2018 Retail Signage (37) Apply 2018 Retail Signage filter
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  • Digital Media Kit (23) Apply Digital Media Kit filter
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  • Factsheet (27) Apply Factsheet filter
  • Graphics/Images (55) Apply Graphics/Images filter
  • Infographics (9) Apply Infographics filter
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  • Messaging (40) Apply Messaging filter
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  • Promotion Identifiers/Marks (18) Apply Promotion Identifiers/Marks filter
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  • Widgets (15) Apply Widgets filter
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