Lansing Board of Water & Light

Lansing Board of Water & Light (BWL), a municipally owned electric and water utility in Michigan, conducted a multifaceted marketing campaign and crafted an educational program to limited-income schools in its service territory, both emphasizing the benefits of ENERGY STAR® products and incentives. Key 2023 accomplishments include:

• Emphasizing ENERGY STAR certified products through multiple marketing strategies and programs, with public events and presentations reaching over 3,000 residents and social media posts featuring ENERGY STAR products, averaging around 1,200 impressions.
• Performing promotional and educational efforts through its Think! Energy School, which included ENERGY STAR messaging in its literature and social media.
• Replacing appliances with ENERGY STAR certified models for low-income customers through the Hometown Help program.
• Distributing 65 rebates for a total of $2,800 in savings to customers for ENERGY STAR certified residential products.