Rheem Manufacturing Company
Atlanta, Georgia
Partner of the Year - Sustained Excellence - Product Brand Owner
Rheem Manufacturing Company is a manufacturer of residential and commercial water heaters and boilers, as well as heating, ventilating, and air conditioning equipment. Rheem extensively promoted ENERGY STAR® certified products in digital and print campaigns. Key 2022 accomplishments include:
- Securing more than 660 million impressions touting ENERGY STAR products and its partnership efforts, through proactive public relations efforts resulting in 363 placements.
- Debuting the first ENERGY STAR certified 120-volt heat pump water heater, a ready-to-use, drop-in gas replacement offering 55% savings in energy costs compared to a standard tank-type gas water heater.
- Launching four Innovative Learning Centers and hosting groups of contractors for intensive, hands-on, and virtual trainings on ENERGY STAR products such as tankless and hybrid electric water heaters
- Collaborating with channel partners including major home improvement centers and lumber outlets to promote ENERGY STAR products in-aisle with the label on the product displays and boxes as well as promoting rebates through a variety of in-store signage.
- Serving as a presenter for 17 in-person and virtual ENERGY STAR events dedicated to increasing awareness about ENERGY STAR certified heat pump water heaters.
- Creating the ENERGY STAR Series to educate contractors about ENERGY STAR performance criteria and ENERGY STAR’s online consumer guide.
- Training contractors on the installation and service of its ENERGY STAR certified heat pump water heaters and providing this compiled list of independent third-party contractors to populate ENERGY STAR heat pump water heater installer finder tool.
