BEKO US, Inc

Beko US, Inc., a home appliance manufacturer, introduced innovative product designs that deliver leaps in energy and water efficiency and educated consumers and trade allies about these benefits to further their market adoption. Key 2023 accomplishments include:

• Expanding its ENERGY STAR® certified product offerings by approximately 55%.
• Qualifying new ENERGY STAR Most Efficient refrigerators and the most efficient compact laundry pair on the market.
• Promoting the value of ENERGY STAR to its customers by engaging in various ENERGY STAR campaigns and promotions, including Earth Day, ENERGY STAR Day, and heat pump dryer campaigns.
• Promoting ENERGY STAR extensively at virtual and in-person trade shows and events, including a new sustainability-focused booth premiered at the Kitchen and Bath Industry Show and displays at Nationwide, BrandSource, and the Appliance Dealers Cooperative generating 2.8 million impressions.
• Training 64 retail partners and more than 1,700 participants on the value of ENERGY STAR and sharing this message with major appliance trade partners such as the Certified Kitchen Designers of the Kitchen and Bath Industry Association, American Institute Architects, and Appliance Distributors.