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ENERGY STAR Behind the Scenes with Samsung

Samsung recently put up a digital billboard in New York City’s Times Square highlighting their newest ENERGY STAR certified electronics and appliances. We reached out to Samsung to ask about their inspiration behind the video and to learn what their organization is doing to save energy and protect the environment. Check out Samsung’s responses below.

Samsung's "The Home We All Share" Billboard in Times Square

Samsung USA highlights their latest ENERGY STAR certified electronics and appliances in THIS video. We went behind the scenes with Samsung to learn the inspiration for the video and what they're doing to save energy and protect the environment. Check it out here: #EnergySource

Posted by ENERGY STAR on Friday, January 29, 2016

ENERGY STAR: What inspired you to create this video?

Samsung: We wanted to empower customers to help us be a part of the solution to climate change. Our hope is that “The Home we all Share” billboard in Times Square will show how simple it can be to reduce the risk of climate change. By choosing a Samsung ENERGY STAR appliance or electronic device, you know you’re making a responsible choice for the environment.

ENERGY STAR: What does it mean to your organization to have several products rated ENERGY STAR Most Efficient 2015?

Samsung: Samsung tracks sustainable design innovations in our proprietary Eco Design System, and ENERGY STAR Most Efficient is a required criterion to reach the most premium design tier. ENERGY STAR certification is required for the middle tier, and the lowest tier requires global compliance with the strictest environmental regulations. All of our products fall into one of these three categories. With ENERGY STAR integrated into our design processes, we’ve improved product energy performance by 42% across our product portfolio (between 2008 and 2014).

ENERGY STAR: What does partnering with ENERGY STAR mean to your organization?

Samsung: Our partnership with the U.S. EPA’s ENERGY STAR program is very important to us at Samsung. It challenges us to perform better every year, and allows us the opportunity to showcase all that we have accomplished. We appreciate ENERGY STAR’S continued support and motivation and look forward to continuing our valued partnership.

ENERGY STAR: What else is Samsung doing to save energy and protect the environment?

Samsung: In the U.S., consumer electronics are the fastest declining portion of our solid waste stream. The amount of electronic products in the municipal waste stream fell almost four percent from 2012 to 2013 – the biggest decline of any single product category and the lowest level since 2007. The Samsung Recycling Direct program provides free, responsible, and convenient electronics recycling for consumers. By partnering with e-Steward certified recyclers, Samsung ensures that electronics are diverted from the waste stream and responsibly recycled.

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