Messaging

• Read more about Webinar Recordings: Don’t Just Heat It, Hype It: Supercharge HPWH Adoption with Winning Program Design & Market Engagement

• October 30, 2024, Webinar: Don't Mail It In: Best Practices for Program Design to Supercharge HPWH Adoption
• November 14, 2024, Webinar: Building Consumer Demand for HPWH and Engaging with Installers, Distributors, and Home Builders
• Questions from ENERGY STAR HPWH Webinar (PDF, 118.79 KB)

• Read more about Electric Cooking Products Messaging

• Read more about ENERGY STAR Day Educational Fact Sheet

• Read more about Windows Messaging

• Read more about Lighting Promotions Messaging

Messaging for 2023 lighting products promotion.

• Read more about Laundry Marketing Toolkit

Summary of outreach materials for laundry promotion. Includes links to factsheets, sample media posts, social graphics, videos, and more.

• Read more about Laundry Factsheet

Includes messaging about the benefits of ENERGY STAR certified clothes washers, clothes dryers, heat pump dryers, and combo units.

• Read more about ENERGY STAR Home Upgrade Key Messaging

Key messaging for ENERGY STAR Home Upgrade including benefits for cooling season.

• Read more about Educational Graphic

PDF files include in-depth education about saving energy at home with the ENERGY STAR Home Upgrade.

Download ESHU Education Graphic with Customizable Logo (PDF, 818KB)

• Read more about Holiday Toolkit

Promotional instructions, messaging, and materials for the 2024 Holiday promotion. Includes information about how to participate, links to creative assets, sample social media posts, and consumer messaging.