Marketing Toolkit
ENERGY STAR continues to be a powerful tool to promote energy efficiency programs to homeowners because it is a trusted and widely recognized name. Use these resources to co-brand your organization with ENERGY STAR:
Facts & Stats
Communicate the most up-to-date program statistics:
- Each Home Performance with ENERGY STAR project can reduce energy use by as much as 25 percent.
- More than one million happy homeowners have utilized Home Performance with ENERGY STAR.
- Consumers will save more than $7.7 billion (average of $7,500 per household) over the lifetime of improvements.
- The Home Performance with ENERGY STAR network includes 35 Sponsors and a network of 1,300 home improvement contractors.
Promotional Materials
Enhance your marketing:
- Start with the ENERGY STAR brand. Add the ENERGY STAR logo and name to your website and marketing collateral to lend credibility and visibility to your organization:
- Reference the ENERGY STAR Brand Book for guidance
- To ensure a link from the ENERGY STAR site to your site, comply with the ENERGY STAR Web Linking Policy
- Logos are available on MESA
- Introduce your customers and prospective customers to Home Performance with ENERGY STAR:
- Guide for Getting Started (PDF, 71 KB)
- Get More From Your Home Brochure (PDF, 679 KB)
- Complement your existing materials with the Home Performance with ENERGY STAR informational flyers:
- Comfort (PDF, 68 KB)
- Heating and Cooling Systems (PDF, 299 KB)
- Windows (PDF, 195 KB)
- Home Envelope (PDF, 279 KB)
- Get customizable versions of each of these flyers from MESA
- Communicate the value of the whole-house approach to home performance with the Home Performance with ENERGY STAR graphics, which can be added to your website:
Note: ENERGY STAR provides only digital versions of these materials, no printed materials are available. We encourage partners to leverage these materials to the greatest extent possible.
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