Marketing Toolkit

ENERGY STAR continues to be a powerful tool to promote energy efficiency programs to homeowners because it is a trusted and widely recognized name. Use these resources to co-brand your organization with ENERGY STAR:

Facts & Stats

Communicate the most up-to-date program statistics:

• Each Home Performance with ENERGY STAR project can reduce energy use by as much as 25 percent.
• More than one million happy homeowners have utilized Home Performance with ENERGY STAR.
• Consumers will save more than $7.7 billion (average of $7,500 per household) over the lifetime of improvements.
• The Home Performance with ENERGY STAR network includes 35 Sponsors and a network of 1,300 home improvement contractors.

Promotional Materials

Enhance your marketing:

• Start with the ENERGY STAR brand.  Add the ENERGY STAR logo and name to your website and marketing collateral to lend credibility and visibility to your organization: 
  • Reference the ENERGY STAR Brand Book for guidance 
  • To ensure a link from the ENERGY STAR site to your site, comply with the ENERGY STAR Web Linking Policy
  • Logos are available on MESA
• Introduce your customers and prospective customers to Home Performance with ENERGY STAR:
  • Guide for Getting Started (PDF, 71 KB)
  • Get More From Your Home Brochure (PDF, 679 KB)
• Complement your existing materials with the Home Performance with ENERGY STAR informational flyers:
  • Comfort (PDF, 68 KB)
  • Heating and Cooling Systems (PDF, 299 KB)
  • Windows (PDF, 195 KB)
  • Home Envelope (PDF, 279 KB)
  • Get customizable  versions of each of these flyers from MESA
• Communicate the value of the whole-house approach to home performance with the Home Performance with ENERGY STAR graphics, which can be added to your website: 
  • Get More From Your Home Infographic 

Note:  ENERGY STAR provides only digital versions of these materials, no printed materials are available.  We encourage partners to leverage these materials to the greatest extent possible.