ENERGY STAR Marketing Materials for Products

2016 Change the World Tour Messaging

Last Updated: 09-07-2017

Resource Type: Messaging
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2021 ENERGY STAR Heat Pump Water Heater Buying Guide

Last Updated: 06-30-2021

Educate customers about the significant savings and benefits of an ENERGY STAR Heat Pump Water Heater. Check out the latest buying guidance, find rebates, tax credits, and other incentives and explore the energy-efficient technology that delivers impressive savings while protecting the environment.

Category/Product Type: Water Heaters, Heat Pump Water Heaters
Promotion/Campaign: Water Heater Promotion
Resource Type: Factsheet, Messaging
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2021 ENERGY STAR Heat Pump Water Heater Sales Guide

Last Updated: 06-30-2021

This Sales Guide can assist your team of sales associates, contractors, and installers with overcoming common myths about heat pump technology and communicating the most compelling benefits, savings, and incentives to customers considering a water heater replacement or upgrade. 

Category/Product Type: Water Heaters, Heat Pump Water Heaters
Promotion/Campaign: Water Heater Promotion
Resource Type: Factsheet, Messaging
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Commercial Food Service ENERGY STAR Day Toolkit

Last Updated: 10-20-2020

Promotional instructions, messaging, and materials for CFS partners participating in ENERGY STAR Day 2020. Includes information about how to participate, sample social media posts, and consumer messaging specific to commercial food service.

Category/Product Type: Commercial Food Service Equipment
Resource Type: Messaging, Social Media Assets
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Cooling - Sample Social Media Messages

Last Updated: 09-07-2017

Resource Type: Messaging, Social Media Assets
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Cooling Factsheet

Last Updated: 02-26-2021

Category/Product Type: Heating & Cooling, Central Air Conditioner, Room Air Conditioner, Smart Thermostats
Promotion/Campaign: Cooling
Resource Type: Factsheet, Messaging

Cooling Key Messaging

Last Updated: 02-11-2021

Promotional messaging and savings facts to help you communicate the benefits of ENERGY STAR certified HVAC, smart thermostats, and room ac.

Category/Product Type: Heating & Cooling, Central Air Conditioner, Room Air Conditioner, Smart Thermostats
Promotion/Campaign: Cooling
Resource Type: Messaging
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Dimming - Sample Social Media Messages

Last Updated: 09-07-2017

Category/Product Type: Lighting
Resource Type: Messaging, Social Media Assets
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ENERGY STAR Consumer Messaging Guide

Last Updated: 10-09-2018

This guide provides the latest program details for partners’ use in their promotion of ENERGY STAR certified appliances. Included are energy savings facts, tips for consumers and other information that will help you communicate effectively about your partnership with ENERGY STAR and what ENERGY STAR appliances offer.

Category/Product Type: Appliances
Resource Type: Messaging

ENERGY STAR Day Messaging

Last Updated: 09-08-2017

Resource Type: Messaging
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