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Home » Energy Efficient Products » Tools and Resources » Messaging

ENERGY STAR Marketing Materials for Products

New & Noteworthy

  • ENERGY STAR gift snow globe
    ENERGY STAR Holiday
  • Promotional resources
    Light the Moment 2020
  • Water Heater Promotion 2020 image
    Water Heater Promotion 2020
  • ENERGY STAR Day Creative Assets
    ENERGY STAR Day 2020
  • Cooling 2020 (RAC, Smart Thermostats, HVAC)
  • Doing Laundry
    Laundry 2020
  • Flip Your Fridge 2020 slider image
    Flip Your Fridge 2020
  • ENERGY STAR Pool Pumps 2020
    Pool Pumps 2020
Light the Moment with ENERGY STAR Key Messaging thumbnail

Light the Moment with ENERGY STAR Key Messaging

Last Updated: 
9-4-2020
Category/Product Type: 
Lighting,
Commercial Light Fixtures,
Decorative Light Strings,
Light Bulbs,
Light Fixtures
Promotion/Campaign: 
Light the Moment 2020
Resource Type: 
Messaging
Learn More >
thumbnail of Sample Social Media Messages for Cooling

Cooling - Sample Social Media Messages

Last Updated: 
9-7-2017
Resource Type: 
Messaging,
Social Media Assets
Learn More >
thumbnail of the Sample Social Media Messages about Dimming

Dimming - Sample Social Media Messages

Last Updated: 
9-7-2017
Category/Product Type: 
Lighting
Resource Type: 
Messaging,
Social Media Assets
Learn More >
ENERGY STAR Day Social Media Messages

ENERGY STAR Day Social Media Messages

Last Updated: 
9-7-2017

EPA has developed digital assets to support your ENERGY STAR Day outreach. These are available for you to promote online and through social media. We also have sample social media messages for you to use on Facebook, Twitter and other social media platforms to spread the word ENERGY STAR Day, drive traffic to the promotional web page and encourage everyone to Brighten a Life with ENERGY STAR.

Resource Type: 
Messaging,
Social Media Assets
Learn More >
ES Consumer Messaging Guide 2018 thumbnail

ENERGY STAR Consumer Messaging Guide

Last Updated: 
10-9-2018

This guide provides the latest program details for partners’ use in their promotion of ENERGY STAR certified appliances. Included are energy savings facts, tips for consumers and other information that will help you communicate effectively about your partnership with ENERGY STAR and what ENERGY STAR appliances offer.

Category/Product Type: 
Appliances
Resource Type: 
Messaging
Learn More >
Pool Pumps Key Messaging 2019 thumbnail

ENERGY STAR Pool Pumps General Messaging

Last Updated: 
1-15-2020

Promotional messaging and savings facts to help you communicate the benefits of ENERGY STAR certified pool pumps.

Category/Product Type: 
Pool Pumps
Promotion/Campaign: 
Pool Pumps Promotion 2020
Resource Type: 
Messaging
Learn More >

ENERGY STAR Earth Day 2016 Messaging

Last Updated: 
9-7-2017
Resource Type: 
Messaging
Learn More >

2016 Change the World Tour Messaging

Last Updated: 
9-7-2017
Resource Type: 
Messaging
Learn More >

ENERGY STAR Day Messaging and Social Media Posts for Partners

Last Updated: 
9-7-2017
Resource Type: 
Messaging,
Social Media Assets
Learn More >

ENERGY STAR Day Messaging

Last Updated: 
9-7-2017
Resource Type: 
Messaging
Learn More >

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Annual Outreach Plan: ENERGY STAR PRODUCTS

2020 Annual Outreach Plan: ENERGY STAR Products

2020 ENERGY STAR Products Outreach Plan (PNG, 82KB)

2021 ENERGY STAR Products Outreach Plan (PDF, 520KB)

Browse Marketing Materials by:

Category/Product Type

  • Appliances (8) Apply Appliances filter
    • Clothes Dryers (4) Apply Clothes Dryers filter
    • Clothes Washers (4) Apply Clothes Washers filter
    • Freezers (5) Apply Freezers filter
    • Refrigerators (5) Apply Refrigerators filter
  • Commercial Food Service Equipment (1) Apply Commercial Food Service Equipment filter
  • Electronics (1) Apply Electronics filter
    • Set-top Boxes & Cable Boxes (1) Apply Set-top Boxes & Cable Boxes filter
    • Slates and Tablets (1) Apply Slates and Tablets filter
    • Televisions (1) Apply Televisions filter
  • Heating & Cooling (7) Apply Heating & Cooling filter
    • Central Air Conditioner (4) Apply Central Air Conditioner filter
    • Ductless Heating & Cooling (1) Apply Ductless Heating & Cooling filter
    • Room Air Conditioner (3) Apply Room Air Conditioner filter
    • Smart Thermostats (5) Apply Smart Thermostats filter
  • Lighting (2) Apply Lighting filter
    • Commercial Light Fixtures (1) Apply Commercial Light Fixtures filter
    • Decorative Light Strings (1) Apply Decorative Light Strings filter
    • Light Bulbs (1) Apply Light Bulbs filter
    • Light Fixtures (1) Apply Light Fixtures filter
  • Pool Pumps (2) Apply Pool Pumps filter
  • Water Heaters (2) Apply Water Heaters filter
    • Heat Pump Water Heaters (1) Apply Heat Pump Water Heaters filter

Promotion/Campaign

  • Cooling 2020 (5) Apply Cooling 2020 filter
  • Earth Day with ENERGY STAR 2020 (2) Apply Earth Day with ENERGY STAR 2020 filter
  • ENERGY STAR Day 2020 (2) Apply ENERGY STAR Day 2020 filter
  • ENERGY STAR Holiday (1) Apply ENERGY STAR Holiday filter
  • Flip Your Fridge 2020 (5) Apply Flip Your Fridge 2020 filter
  • HVAC 2020 (3) Apply HVAC 2020 filter
  • Keep Your Cool with ENERGY STAR 2018 (1) Apply Keep Your Cool with ENERGY STAR 2018 filter
  • Laundry 2020 (4) Apply Laundry 2020 filter
  • Light the Moment 2020 (1) Apply Light the Moment 2020 filter
  • Pool Pumps Promotion 2020 (2) Apply Pool Pumps Promotion 2020 filter
  • Smart Thermostat (1) Apply Smart Thermostat filter
  • Streaming 2018 (1) Apply Streaming 2018 filter
  • Water Heater Promotion 2020 (2) Apply Water Heater Promotion 2020 filter

Resource Type

  • Digital Media Kit (1) Apply Digital Media Kit filter
  • Factsheet (5) Apply Factsheet filter
  • Graphics/Images (4) Apply Graphics/Images filter
  • Kids Outreach (1) Apply Kids Outreach filter
  • (-) Remove Messaging filter Messaging
  • Social Media Assets (16) Apply Social Media Assets filter
  • Widgets (2) Apply Widgets filter
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