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Home » Energy Efficient Products » Tools and Resources » Messaging

ENERGY STAR Marketing Materials for Products

New & Noteworthy

  • ENERGY STAR gift snow globe
    ENERGY STAR Holiday
  • Promotional resources
    Light the Moment 2020
  • Water Heater Promotion 2020 image
    Water Heater Promotion 2020
  • ENERGY STAR Day Creative Assets
    ENERGY STAR Day 2020
  • Cooling 2020 (RAC, Smart Thermostats, HVAC)
  • Doing Laundry
    Laundry 2020
  • Flip Your Fridge 2020 slider image
    Flip Your Fridge 2020
  • ENERGY STAR Pool Pumps 2020
    Pool Pumps 2020
Flip your Fridge Factsheet - Spanish thumbnail

Flip Your Fridge Campaign Factsheet - Spanish

Last Updated: 
11-30-2020
Category/Product Type: 
Appliances,
Freezers,
Refrigerators
Promotion/Campaign: 
Flip Your Fridge 2020
Resource Type: 
Factsheet,
Messaging
Learn More >
Flip Your Fridge

Flip Your Fridge Factsheet

Last Updated: 
11-30-2020
Category/Product Type: 
Appliances,
Freezers,
Refrigerators
Promotion/Campaign: 
Flip Your Fridge 2020
Resource Type: 
Factsheet,
Messaging
Learn More >

Cooling Key Messaging

Last Updated: 
5-7-2020

Promotional messaging and savings facts to help you communicate the benefits of ENERGY STAR certified HVAC, smart thermostats, and room ac.

Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Room Air Conditioner,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020,
Keep Your Cool with ENERGY STAR 2018
Resource Type: 
Messaging
Learn More >

Earth Day Social Media Messaging (OFFICEDOCUMENT, 20.66KB)

Last Updated: 
11-30-2020
Resource Type: 
Messaging,
Social Media Assets
Learn More >

Earth Day Key Messaging (OFFICEDOCUMENT, 668KB)

Last Updated: 
11-30-2020
Resource Type: 
Messaging
Learn More >
Gifts that do a world of good

ENERGY STAR Holiday - Partner Social Media

Last Updated: 
11-19-2020

Sample social media posts for partners to help spread the word about the ENERGY STAR Holiday Gift Guide and ways you can give a world of good this season. Pair these posts with the Holiday Social Graphics.

Audience: 
Manufacturer,
Retailer,
Utility/EEPs
Promotion/Campaign: 
ENERGY STAR Holiday
Resource Type: 
Messaging,
Social Media Assets
Learn More >
ENERGY STAR Electric Water Heater Factsheet thumbnail

ENERGY STAR Electric Water Heater Factsheet

Last Updated: 
11-30-2020
Category/Product Type: 
Water Heaters,
Heat Pump Water Heaters
Promotion/Campaign: 
Water Heater Promotion 2020
Resource Type: 
Factsheet,
Messaging
Learn More >

ENERGY STAR Water Heaters Promotion - Key Messages

Last Updated: 
6-17-2020

Promotional messaging and savings facts to help you communicate the benefits of ENERGY STAR certified water heaters

Category/Product Type: 
Water Heaters
Promotion/Campaign: 
Water Heater Promotion 2020
Resource Type: 
Messaging
Learn More >
The best gifts do great things. A gift of energy savings for you and the planet.

Holiday Gift Tags

Last Updated: 
11-5-2019

The best gifts do great things. A gift of energy savings for you and the planet.

ENERGY STAR Holiday Gift tags.

Audience: 
Consumers,
Retailer
Resource Type: 
Graphics/Images,
Kids Outreach,
Messaging
Learn More >

Streaming General Messaging

Last Updated: 
11-30-2020
Category/Product Type: 
Electronics,
Set-top Boxes & Cable Boxes,
Slates and Tablets,
Televisions
Promotion/Campaign: 
Streaming 2018
Resource Type: 
Messaging
Learn More >

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Annual Outreach Plan: ENERGY STAR PRODUCTS

2020 Annual Outreach Plan: ENERGY STAR Products

2020 ENERGY STAR Products Outreach Plan (PNG, 82KB)

2021 ENERGY STAR Products Outreach Plan (PDF, 520KB)

Browse Marketing Materials by:

Category/Product Type

  • Appliances (8) Apply Appliances filter
    • Clothes Dryers (4) Apply Clothes Dryers filter
    • Clothes Washers (4) Apply Clothes Washers filter
    • Freezers (5) Apply Freezers filter
    • Refrigerators (5) Apply Refrigerators filter
  • Commercial Food Service Equipment (1) Apply Commercial Food Service Equipment filter
  • Electronics (1) Apply Electronics filter
    • Set-top Boxes & Cable Boxes (1) Apply Set-top Boxes & Cable Boxes filter
    • Slates and Tablets (1) Apply Slates and Tablets filter
    • Televisions (1) Apply Televisions filter
  • Heating & Cooling (7) Apply Heating & Cooling filter
    • Central Air Conditioner (4) Apply Central Air Conditioner filter
    • Ductless Heating & Cooling (1) Apply Ductless Heating & Cooling filter
    • Room Air Conditioner (3) Apply Room Air Conditioner filter
    • Smart Thermostats (5) Apply Smart Thermostats filter
  • Lighting (2) Apply Lighting filter
    • Commercial Light Fixtures (1) Apply Commercial Light Fixtures filter
    • Decorative Light Strings (1) Apply Decorative Light Strings filter
    • Light Bulbs (1) Apply Light Bulbs filter
    • Light Fixtures (1) Apply Light Fixtures filter
  • Pool Pumps (2) Apply Pool Pumps filter
  • Water Heaters (2) Apply Water Heaters filter
    • Heat Pump Water Heaters (1) Apply Heat Pump Water Heaters filter

Promotion/Campaign

  • Cooling 2020 (5) Apply Cooling 2020 filter
  • Earth Day with ENERGY STAR 2020 (2) Apply Earth Day with ENERGY STAR 2020 filter
  • ENERGY STAR Day 2020 (2) Apply ENERGY STAR Day 2020 filter
  • ENERGY STAR Holiday (1) Apply ENERGY STAR Holiday filter
  • Flip Your Fridge 2020 (5) Apply Flip Your Fridge 2020 filter
  • HVAC 2020 (3) Apply HVAC 2020 filter
  • Keep Your Cool with ENERGY STAR 2018 (1) Apply Keep Your Cool with ENERGY STAR 2018 filter
  • Laundry 2020 (4) Apply Laundry 2020 filter
  • Light the Moment 2020 (1) Apply Light the Moment 2020 filter
  • Pool Pumps Promotion 2020 (2) Apply Pool Pumps Promotion 2020 filter
  • Smart Thermostat (1) Apply Smart Thermostat filter
  • Streaming 2018 (1) Apply Streaming 2018 filter
  • Water Heater Promotion 2020 (2) Apply Water Heater Promotion 2020 filter

Resource Type

  • Digital Media Kit (1) Apply Digital Media Kit filter
  • Factsheet (5) Apply Factsheet filter
  • Graphics/Images (4) Apply Graphics/Images filter
  • Kids Outreach (1) Apply Kids Outreach filter
  • (-) Remove Messaging filter Messaging
  • Social Media Assets (16) Apply Social Media Assets filter
  • Widgets (2) Apply Widgets filter
ENERGY STAR

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