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Home » Energy Efficient Products » Tools and Resources » Cooling 2020

ENERGY STAR Marketing Materials for Products

New & Noteworthy

  • ENERGY STAR gift snow globe
    ENERGY STAR Holiday
  • Promotional resources
    Light the Moment 2020
  • Water Heater Promotion 2020 image
    Water Heater Promotion 2020
  • ENERGY STAR Day Creative Assets
    ENERGY STAR Day 2020
  • Cooling 2020 (RAC, Smart Thermostats, HVAC)
  • Doing Laundry
    Laundry 2020
  • Flip Your Fridge 2020 slider image
    Flip Your Fridge 2020
  • ENERGY STAR Pool Pumps 2020
    Pool Pumps 2020
ENERGY STAR Certified Air Source Heat Pumps Fact Sheet

ENERGY STAR Certified Air Source Heat Pumps Fact Sheet

Last Updated: 
10-7-2020
Category/Product Type: 
Heating & Cooling
Promotion/Campaign: 
Cooling 2020,
HVAC 2020
Resource Type: 
Factsheet
Learn More >
ENERGY STAR Certified Mini Split Heat Pumps Fact Sheet

ENERGY STAR Certified Mini Split Heat Pumps Fact Sheet

Last Updated: 
10-7-2020
Category/Product Type: 
Heating & Cooling
Promotion/Campaign: 
Cooling 2020,
HVAC 2020
Resource Type: 
Factsheet
Learn More >
Pooch Video thumbnail

Pooches and the Planet Social Videos

Last Updated: 
5-14-2020
  • Room AC Pooch Video
  • Smart Thermostat Pooch Video
  • Smart Thermostat Comfy Pug Video
Category/Product Type: 
Heating & Cooling,
Room Air Conditioner,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020
Resource Type: 
Social Media Assets,
Videos
Learn More >
Heating & Cooling Guide

Heating & Cooling Guide Web Buttons

Last Updated: 
10-7-2020

Web button graphics to link from your web page to the new Heating & Cooling Guide at energystar.gov/HVACGuide

Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Ductless Heating & Cooling
Promotion/Campaign: 
Cooling 2020,
HVAC 2020
Resource Type: 
Graphics/Images,
Widgets
Learn More >
Cooling 2020 Promotion Plan

Cooling 2020 Promotion Plan and Materials Guidance

Last Updated: 
5-7-2020

Presentation provides a high-level description of EPA's 2020 promotional plans as well as a detailed overview of available marketing materials, including messaging and creative resources, with easy links to facilitate access.

Promotion/Campaign: 
Cooling 2020
Learn More >
Cooling Factsheet thumbnail

Cooling Factsheet

Last Updated: 
5-14-2020
Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Room Air Conditioner,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020
Resource Type: 
Factsheet,
Messaging
Learn More >

Social Media Posts for Partners: Cooling

Last Updated: 
5-7-2020
Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Room Air Conditioner,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020
Resource Type: 
Messaging,
Social Media Assets
Learn More >
Smart Choice Identifier

Smart Choice Identifier

Last Updated: 
10-30-2020

Downloadable ZIP folder with PNG and design files

Category/Product Type: 
Heating & Cooling,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020,
Smart Thermostat
Resource Type: 
Graphics/Images,
Promotion Identifiers/Marks,
Signage
Learn More >

Social Media Graphics for Partners: Cooling

Last Updated: 
5-7-2020

Social Media Graphics for Partners: Room Air Conditioner 

Social Media Graphics for Partners: Smart Thermostats

Social Media Graphics for Partners: HVAC

Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Room Air Conditioner,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020
Resource Type: 
Graphics/Images,
Social Media Assets
Learn More >
Ask the Expert: How to Stay Cool Video thumbnail

Ask the Expert: How to Stay Cool Video

Last Updated: 
5-14-2020
Category/Product Type: 
Heating & Cooling,
Central Air Conditioner,
Room Air Conditioner,
Smart Thermostats
Promotion/Campaign: 
Cooling 2020
Resource Type: 
Videos
Learn More >

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Annual Outreach Plan: ENERGY STAR PRODUCTS

2020 Annual Outreach Plan: ENERGY STAR Products

2020 ENERGY STAR Products Outreach Plan (PNG, 82KB)

2021 ENERGY STAR Products Outreach Plan (PDF, 520KB)

Browse Marketing Materials by:

Category/Product Type

  • Appliances (1) Apply Appliances filter
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    • Freezers (1) Apply Freezers filter
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  • Heating & Cooling (20) Apply Heating & Cooling filter
    • Central Air Conditioner (7) Apply Central Air Conditioner filter
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Promotion/Campaign

  • (-) Remove Cooling 2020 filter Cooling 2020
  • Earth Day with ENERGY STAR 2020 (1) Apply Earth Day with ENERGY STAR 2020 filter
  • HVAC 2020 (5) Apply HVAC 2020 filter
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  • Laundry 2020 (1) Apply Laundry 2020 filter
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  • Water Heater Promotion 2020 (1) Apply Water Heater Promotion 2020 filter

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