Rule Your Attic! Toolkit for Contractors

• Overview and Messaging – Learn how to team up with ENERGY STAR for this year's Rule Your Attic consumer outreach promotion. In this document contractors will find resources and messaging.
  • Rule Your Attic 2018 Overview - Contractors (PDF, 108 KB)
• Timeline and How to Participate Guide – Use this step-by-step guide on how to participate in this year’s consumer promotion. It includes important dates, social media guidance, and messaging.
  • Rule Your Attic 2018 Campaign Guide
    • 2018 Rule Your Attic Planning Webinar
• Promotion Identifier - Incorporate the identifiers into collateral and web materials.
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• Video Series – Share these short, entertaining how-to-videos on your website and social media. Videos range from 30 – 90 seconds and include versions with or without narration. Visit the Rule Your Attic playlist on YouTube to view all 10 available videos.
• Generating Leads with ENERGY STAR’s Rule Your Attic! (PDF, 121 KB)

Sharable Graphics:

• Common Attic Air Leaks
• Does Your Insulation Measure Up
• Proper Attic Sealing and Insulation
• Summer-Winter Graphic
• Insulation Recommendation Graphic
• Rule Your Attic Halloween Mummy Graphic
• Rule Your Attic Thanksgiving Graphic
• Rule Your Attic Winter Graphic
• Partner Web Banners and Buttons

Shareable GIFs:

• Attic Insulation Animated graphic (for heating seasons)
• Attic Insulation Animated Graphic (for cooling seasons)
• Duct Sealing Animated Graphic

Templates:

Use these customizable templates and sample text to get the word out about this year’s promotion to consumers, media, and other stakeholders.

• Sample Email and Newsletter Text (WORD, 786 KB)
• Sample Social Media Posts (WORD, 769 KB)
• 1-page Consumer How to Participate Guide (PDF, 2 KB)
• Co-brandable 1-page Consumer How to Participate Guide (PDF, 2 KB)

Additional Seal and Insulate with ENERGY STAR Resources

• Seal and Insulate DIY Guide (PDF, 12.7 MB)
• Spanish DIY Guide (PDF, 761 KB)
• Seal and Insulate landing page
• DOE Air Sealing Guide for Contractors to Share with Homeowners (PDF, 5 KB)

Health & Safety Information:

• Air Sealing Health and Safety (found under ‘Tools, materials and safety’)
• Vermiculite Guidance
• Spray-foam Guidance
• Indoor Air Quality in Homes

More health and safety information can be found on the Seal & Insulate with ENERGY STAR page.

These materials can be used to promote proper attic air sealing and insulation throughout the year.

For questions on how to use these assets or more information on the 2017 consumer promotion, please email insulation@energystar.gov.