Rule Your Attic! Toolkit for Contractors

Download and use the following materials to participate in this year’s Rule Your Attic! consumer outreach promotion. These materials can be used to understand the program and educate homeowners about measuring attic insulation levels and the many benefits of improving their attic’s energy efficiency through sealing and insulation. Please note that the documents and materials on this page were developed specifically for contractors.  

The promotion will launch on October 23rd and run through November 17th, but the materials below can be used throughout the year.

If you are a manufacturer, utility, or outreach program, please visit the Rule Your Attic! Toolkit for Partners and Stakeholders for materials developed for those groups.

  • Overview and Messaging – Learn how to team up with ENERGY STAR for this year's Rule Your Attic consumer outreach promotion. In this document contractors will find resources and messaging.
  • Timeline and How to Participate Guide – Use this step-by-step guide on how to participate in this year’s consumer promotion. It includes important dates, social media guidance, and messaging.
  • Promotion Identifier - Incorporate the identifiers into collateral and web materials.
  • Video Series – Share these short, entertaining how-to-videos on your website and social media. Videos range from 30 – 90 seconds and include versions with or without narration. Visit the Rule Your Attic playlist on YouTube to view all 10 available videos.
  • Generating Leads with ENERGY STAR’s Rule Your Attic! (PDF, 121 KB)

Sharable Graphics:

Shareable GIFs:

Templates:

Use these customizable templates and sample text to get the word out about this year’s promotion to consumers, media, and other stakeholders.

Additional Seal and Insulate with ENERGY STAR Resources

Health & Safety Information:

RYA MATERIALS

  • How to Measure Attic Insulation
  • How to Air Seal Attic Electrical Boxes
  • Winter and summer graphic
  • Does your Attic Insulation Measure Up?
  • Duct Sealing Animated Graphic
  • Attic Insulation Animated Graphic

More health and safety information can be found on the Seal & Insulate with ENERGY STAR page.

These materials can be used to promote proper attic air sealing and insulation throughout the year.

For questions on how to use these assets or more information on the 2017 consumer promotion, please email insulation@energystar.gov.