Rule Your Attic! 2016 Campaign Toolkit for Partners and Stakeholders

Download and use the following materials to participate in this year’s Rule Your Attic! campaign. These materials can be used to understand the program and educate homeowners about measuring attic insulation levels and the many benefits of improving their attic’s energy efficiency through sealing and insulation. Please note that the documents and materials on this page were developed specifically for partners and stakeholders like utilities, manufacturers, and outreach programs promoting energy efficiency.

EPA will actively promote the 2016 Rule Your Attic campaign from October 3rd – November 18th, and January 3rd – January 27th, but the materials below can be used throughout the year.

If you are a contractor who does sealing and insulating, please visit the Rule Your Attic! Campaign Toolkit for Contractors for additional outreach materials.

  • Campaign Overview and Messaging (PDF, 611 KB) – Learn how to team up with ENERGY STAR for this year's Rule Your Attic campaign. In this document partners and other stakeholders will find campaign resources and messaging.
  • Timeline and How to Participate Guide (PDF, 281 KB) – Use this step-by-step guide on how to participate in this year’s campaign. It includes important dates, social media guidance, and campaign messaging. 
  • Campaign Identifier – Incorporate the identifiers into collateral and web materials.
  • Video Series – Share these short, entertaining how-to-videos on your website and social media. Videos range from 30 – 90 seconds and include versions with or without narration. Visit the Rule Your Attic playlist on YouTube to view all 10 available videos.

Sharable Graphics:

Campaign Templates:

Use these customizable templates and sample text to get the word out about this year’s campaign to consumers, media, and other stakeholders.

Additional Seal and Insulate with ENERGY STAR Resources

Health & Safety Information:

RYA MATERIALS

  • How to Measure Attic Insulation
  • How to Air Seal Attic Electrical Boxes
  • Winter and summer graphic
  • Does your Attic Insulation Measure Up?
  • Duct Sealing Animated Graphic
  • Attic Insulation Animated Graphic

More health and safety information can be found on the Seal & Insulate with ENERGY STAR page.

These campaign materials can be used to promote proper attic air sealing and insulation throughout the year.

For questions on how to use these assets or more information on the 2016 campaign, please email insulation@energystar.gov.