ENERGY STAR Marketing Tools & Resources
Light the Moment with ENERGY STAR Materials
- Light the Moment with ENERGY STAR Key Messaging (WORD, 174 KB)
- Light the Moment with ENERGY STAR Media Calendar (PDF, 1 KB)
- Light the Moment with ENERGY STAR Style Sheet (PDF, 13 KB)
Logos:
- Light the Moment with ENERGY STAR Photo Overlay (PDF, 297 KB)
- Light the Moment with ENERGY STAR Logo Lock-ups (PDF, 4 KB)
Images:
- Shelf-talker No Image (PDF, 5 KB)
- Shelf-talker Horizontal (PDF, 5 KB)
- Shelf-talker Image 1 (PDF, 5 KB)
- Shelf-talker Image 2 (PDF, 5 KB)
- Shelf-talker Image 3 (PDF, 5 KB)
- Shelf-talker Image 4 (PDF, 5 KB)
- Generic Light Bulb (PDF, 4 KB)
- QR Code (PDF, 26 KB)
2017 ENERGY STAR Flip Your Fridge Materials
- Flip Your Fridge General Messaging (WORD, 20 KB)
- Flip Your Fridge Promotional Messaging (WORD, 31 KB)
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Digital Media Kit: Flip Your Fridge 2017
- Refrigerator Widgets
- Flip Your Fridge Identifiers (ZIP, 7 KB)
- Flip Your Fridge Ruler Information (WORD, 188 KB)
- Stock Image Suggestions for Partners (EXCEL, 909 KB)
- Links to pre-filtered lists of ENERGY STAR certified refrigerator products (WORD, 13.22 KB)
Signage: *Retail Signage Templates Coming Soon!*
2017 ENERGY STAR Pool Pumps Promotion Materials
- ENERGY STAR Pool Pumps General Messaging (WORD, 650 KB)
- ENERGY STAR Pool Pump Factsheet (PDF, 121 KB)
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Digital Media Kit: Pool Pumps
Direct Mail Postcard:
- ENERGY STAR Pool Pumps Direct Mail Postcard (PDF, 2 KB)
Images:
- Pool Pumps Annual Savings Chart (PNG, 170 KB)
- Pool Pumps Lifestyle Image (JPG, 2 MB)
- Generic ENERGY STAR Variable Speed Pool Pump Image (JGP, 5 KB)
Signage:
- ENERGY STAR Pool Pump Signage Lockup (PDF, 3 KB)
2016 ENERGY STAR Holiday Promotion Materials
- ENERGY STAR Holiday Social Media Graphic (PDF, 615 KB)
- ENERGY STAR Holiday Social Media Graphic (PDF, 615 KB)
- ENERGY STAR Holiday Social Media Messaging (EXCEL, 136 KB)
- ENERGY STAR Holiday Key Messages (WORD, 27 KB)
- ENERGY STAR Holiday Key Messages (WORD, 27 KB)
2016 ENERGY STAR Day Materials
2016 ENERGY STAR Change the World Tour Materials
- 2016 Change the World Tour Messaging (WORD, 17 KB)
- 2016 Change the World Tour Graphic Identifier (PDF, 226 KB)
- Brighten a Life Engagement Form PRINTABLE (WORD, 198 KB)
- Brighten a Life: LED Lighting Fact Sheet (PDF, 1 KB)
- 2016 Change the World Tour Sample Press Release (WORD, 26 KB)
Tour graphics:
Online graphics for participants
- Participant Graphic - 300x250 (PDF, 123 KB)
- Participant Graphic - 300x500 (PDF, 772 KB)
- Participant Graphic - 1000x1000 (PDF, 771 KB)
- Participant "Torch" Badge (PDF, 183 KB)
- "I’m Brightening a Life with ENERGY STAR” Consumer Badge COBRANDABLE
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“I’m Brightening a Life with ENERGY STAR” Consumer Badge (PDF, 178 KB)
- Change the World Booth Ordering Information
2016 ENERGY STAR Most Efficient Materials
- ENERGY STAR 2016 Most Efficient Messaging (WORD, 17.51 KB)
- ENERGY STAR 2016 Most Efficient Guidelines (PDF, 125 KB)
Marks:
- ENERGY STAR 2016 Most Efficient Mark (EPS, 443.17 KB)
- ENERGY STAR 2016 Most Efficient Mark (JPG, 94KB)
Signage:
- Signage for Best Buy:
- Refrigerator Cling - 4x11 (PDF, 898 KB)
- Clothes Washer Table-top Tent - 5.5x8 (PDF, 1 KB)
- The Home Depot Signage:
- Refrigerator Channel Card - 5.5x8 (PDF, 1 KB)
- Clothes Washer Hang Tag - 5.5x8 (PDF, 1 KB)
2016 ENERGY STAR Room Air Conditioner Promotion Materials
- ENERGY STAR Room AC General Messaging (WORD, 15.41 KB)
- Room AC Identifier - with text (PDF, 799.41 KB)
- Room AC Identifier - with image (PDF, 806.47 KB)
- Room AC Media Pitch (WORD, 20 KB)
- Room AC Radio Script (WORD, 13 KB)
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Digital Media Kit: Room AC 2016
- Room Air Conditioner Widgets
2016 ENERGY STAR Water Heater Promotion Materials
- ENERGY STAR Water Heaters Promotion - Key Messages (WORD, 16 KB)
- ENERGY STAR Water Heater Identifier
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Digital Media Kit: Water Heaters 2016
- Signage for Home Depot:
- Signage for Sears:
- ENERGY STAR Water Heater Infographic (PDF, 201 KB)
2016 Cooling Season Outreach Materials
- Cooling - Sample Social Media Messages (EXCEL, 246 KB)
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Animated Graphics – (also available as an mp4 file for download)
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Attic Insulation - https://youtu.be/xHLPZA3NfWk
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Duct Sealing - https://youtu.be/g7p5jY1JzQs
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Ask the Expert Videos
2016 ENERGY STAR Earth Day Promotion Materials
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ENERGY STAR Earth Day 2016 messaging (WORD, 15 KB)
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Sample Social Media Posts (EXCEL, 2 KB)
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ENERGY STAR Earth Day Social Media Graphic (PDF, 440 KB)
- ENERGY STAR Earth Day Widgets
2016 ENERGY STAR Kids Outreach Materials
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ENERGY STAR Kids Pledge 2016 (PDF, 67 KB)
- ENERGY STAR Kids Home Check Up (PDF, 1.21 MB)
- Lorax Activity Book
- Lorax Helper Checklist Poster
The following additional resources can be ordered by contacting nscep-priority@lmsolas.com and referencing the item number below.
- ENERGY STAR Tattoos – item #430E11003
- Set Me Right ENERGY STAR Post-It Notes – item #430H11001A
- Turn Me Off ENERGY STAR Post-It Notes – item #430H11001B
- Unplug Me ENERGY STAR Post-It Notes – item #430H11001C
2016 Valentine's Day Outreach on Dimmable ENERGY STAR LEDs
- Dimming - Sample Social Media Messages (EXCEL, 5.59 MB)
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Graphics:
- Dimmable Graphic 1 (PPT, 322.71 KB)
- Dimmable Graphic 2 (PPT, 349.66 KB)
- Dimmable Graphic 3 (PPT, 382.44 KB)
- Dimmable Graphic 4 (PPT, 353.59 KB)
2015 ENERGY STAR Day Promotion Materials
- ENERGY STAR Day Call-to-Action Video
- ENERGY STAR Paper Pledge (PDF, 2.11 MB)
- How to Become an ENERGY STAR Pledge Driver (WORD, 870.5 KB)
- ENERGY STAR Day Social Media Messages (EXCEL, 4.33 MB)
- ENERGY STAR Day Graphics (ZIP, 9.1 MB)
Lighting
- ENERGY STAR Light Bulb Purchasing Guide
- Light Bulb Purchasing Checklist
- Choose ENERGY STAR Certified Lighting
- ENERGY STAR Lighting Stand Alone Mark (JPG)
- ENERGY STAR Lighting Stand Alone Mark (ZIP, 2 KB)
- ENERGY STAR Lighting Stand Alone Mark (PDF, 838 KB)
Appliances
- Appliance Program Guide for Energy Efficiency Program Sponsors (PDF)
- ENERGY STAR Consumer Messaging Guide 2016 (PDF, 2.02 MB)
- ENERGY STAR Dishwasher Sales Associate Training (PDF, 1.0 MB)
- ENERGY STAR Room Air Conditioner Sales Associate Training (PDF, 1.1 MB)
- ENERGY STAR Refrigerator Sales Associate Training (PDF, 931 KB)
- Clothes Dryer Sales Associate Training (PDF, 1.09 MB)
- Clothes Dryer Webinar (PDF, 8.2 MB)
- Clothes Dryer Webinar (recording)
- Clothes Washer Sales Associate Training (PDF, 5.5 MB)
- ENERGY STAR Most Efficient Sales Associate Training (PDF, 685 KB)
- Choose ENERGY STAR Certified Appliances
- Product Retrospective: Clothes Washers
Consumer Electronics:
- AV buyer’s guide
- CE Consumer Messaging Guide (PDF, 2.4MB)
- Choose ENERGY STAR Certified Home Electronics
- Product Retrospective: TVs
- Product Retrospective: Standby Power
- ENERGY STAR Set-Top Box Program
CFS Product Sell Sheets
- Commercial Kitchen Equipment Lifetime Savings
- Commercial Dishwashers
- Commercial Fryers
- Commercial Griddles
- Commercial Hot Food Holding Cabinets (HFHCs)
- Commercial Ice Makers
- Commercial Ovens
- Commercial Refrigerators and Freezers
- Commercial Steam Cookers
Office Equipment:
- Choose ENERGY STAR Certified Office Equipment
- Low Carbon IT Campaign
- Product Retrospective: Computers and Monitors
- Product Retrospective: Computer Power Management
- GlaxoSmithKline Power Management Case Study
- Verizon Power Management Case Study
- US Air Force Power management Case Study
- Fusion Trade, Inc. Power Management Case Study
Data Center
- Top 12 Ways to Decrease the Energy Consumption of your Data Center
- BNY Mellon Data Center Case Study
- RagingWire Data Center Case Study
- Ebay Data Center Case Study
- Target Data Center Case Study
- Using Portfolio Manager to Certify Your Data Center
- Frequently Asked Questions About Certifying Your Data Center
Other:
- Choose ENERGY STAR Certified Heating and Cooling
- A Guide to Energy Efficient Heating and Cooling (HVAC Guide)
- Product Retrospective: Vending Machines
- Vent Fan Fact Sheet and Case Study for Contractors
Publications:
Partner Marketing Resources:
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Building Blocks
- Individual art components allow you to create your own ENERGY STAR marketing materials, or use these as stand-alone pieces.
- ENERGY STAR Marks
Use these logos on products/packaging/signage to identify your partnership with ENERGY STAR and to promote energy-efficient products. - ENERGY STAR Graphics
Use the ENERGY STAR graphics to “tag” your marketing materials with the appropriate messaging, look and feel. - Product Images
Customize your marketing materials with these generic product images.












