Digital Media Kit: Room Air Conditioners 2016

Participate in EPA ENERGY STAR's Room Air Conditioners promotion by leveraging your digital media assets: Web site, social media - Facebook, Twitter, e-blasts, blogs, etc. Here's how:

Online:

Use easy to integrate Room AC Promotion Web Buttons and Widgets to drive traffic to the ENERGY STAR Room Air Conditioner educational content and your program offerings. These web buttons/widgets are small applications with a link to the ENERGY STAR Room AC promotional page where we will feature our Room AC content, along with your program information. If you are interested in having the Room AC promotional page open up a new tab or window so the user can check out the content and then return to your organization's web page, see below for directions. 

To have a link that opens in a new tab or window, the partner would need to set the target attribute to "_blank" Here’s an example:

<a href="//www.energystar.gov/%3Ca%20href%3D"http://www.w3schools.com">http://www.w3schools.com" target="_blank">Visit W3Schools.com!</a>

More information is also available here:

Also available to integrate on your Web pages are Room AC Educational Widgets (a small application featuring the energy-saving and environmental benefits of certified Room AC) to educate and engage consumers. These widgets are evergreen and can be used throughout the year to support your Room AC program efforts.

Room AC Video, Infographics and Social Media:

EPA has developed additional digital assets to supplement the widgets and support your ENERGY STAR Room AC outreach, including:

E-Marketing:

Incorporate ENERGY STAR Room AC Promotional Messaging in blogs, e-blasts, and/or consumer newsletters featuring opportunities and benefits of a new ENERGY STAR Room AC.