Digital Media Kit: ENERGY STAR Day 2016

Participate in EPA’s ENERGY STAR Day promotion by leveraging your digital media assets: Web site, social media - Facebook, Twitter, e-blasts, blogs, etc. Here's how:

Online:

Use easy to integrate ENERGY STAR Day Web Buttons and Widgets to drive traffic to the ENERGY STAR Day educational content and your program offerings. These web buttons/widgets are small applications with a link to the ENERGY STAR Day promotional page. If you are interested in having the promotional page open up a new tab or window so the user can check out the content and then return to your organization's web page, see below for directions. 

To have a link that opens in a new tab or window, the partner would need to set the target attribute to "_blank" Here’s an example:

<a href="//www.energystar.gov/%3Ca%20href%3D"http://www.w3schools.com">http://www.w3schools.com" target="_blank">Visit W3Schools.com!</a>

More information is also available here:

ENERGY STAR Day Graphic and Social Media Messages:

EPA has developed digital assets to support your ENERGY STAR Day outreach. These are available for you to promote online and through social media. We also have sample social media messages for you to use on Facebook, Twitter and other social media platforms to spread the word ENERGY STAR Day, drive traffic to the promotional web page and encourage everyone to Brighten a Life with ENERGY STAR.

E-Marketing:

Incorporate ENERGY STAR Day Promotional Messaging in blogs, e-blasts, and/or consumer newsletters featuring opportunities and benefits of ENERGY STAR certified products.