The Importance of Energy Efficiency to our Nation

family group walking in a meadow

This toolkit is designed for use by demand-side management (DSM) departments to help them communicate the multiple value streams of energy efficiency to key audiences including:

  • The C-suite and other utility departments
  • Investors and shareholders
  • Regulators and policymakers
  • Stakeholder advisory groups.

Storytelling, backed by messaging architecture, makes communications both memorable and repeatable, through easy-to-remember themes or pillars of energy efficiency.