The Importance of Energy Efficiency to our Nation

This toolkit is designed for use by demand-side management (DSM) departments to help them communicate the multiple value streams of energy efficiency to key audiences including:

• The C-suite and other utility departments
• Investors and shareholders
• Regulators and policymakers
• Stakeholder advisory groups.

Storytelling, backed by messaging architecture, makes communications both memorable and repeatable, through easy-to-remember themes or pillars of energy efficiency.