The Importance of Energy Efficiency to our Nation
This toolkit is designed for use by demand-side management (DSM) departments to help them communicate the multiple value streams of energy efficiency to key audiences including:
- The C-suite and other utility departments
- Investors and shareholders
- Regulators and policymakers
- Stakeholder advisory groups.
Storytelling, backed by messaging architecture, makes communications both memorable and repeatable, through easy-to-remember themes or pillars of energy efficiency.