Tools and Resources

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ENERGY STAR Residential Branch Marketing & Communications

Last Updated: 10-08-2021

Earlier this year, the ENERGY STAR Residential New Construction program launched a new look and feel for our marketing and outreach materials, along with a paid media campaign. This webinar, presented on September 23, 2021, provides an overview of what EPA has seen as a result of the new materials and campaign and provides an overview of what’s coming next. You’ll also get a sneak peek of the video that we’ve created to celebrate the program’s 2 million+ home milestone. You won’t want to miss the celebration!

Audience: Builders, Community Developers, Home Builder Associations, Home Energy Providers/Raters, Raters, Real Estate Agents, Utilities/Program Sponsors
Resource Type: Outreach/Marketing, Webinar
Program Area: Consumer Marketing, Manufactured/Modular Housing, Multifamily High Rise, Single Family/Low Rise Multifamily
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ES Marketing Materials & Communications for Residential New Construction Partners

Last Updated: 03-22-2021

Over the last several months, EPA has been talking to partners about their experience selling ENERGY STAR and energy efficiency to consumers. This webinar, presented on November 17, 2020, will provide an overview of what EPA has learned from our conversations and how we're planning to support you to engage homebuyers about the features and benefits of ENERGY STAR certified homes throughout all stages of the homebuying process. You'll also get a sneak peek at our plans to celebrate the ENERGY STAR program's 2 million home milestone. Contact the ENERGY STAR team to receive a recorded copy of the webinar.

Audience: Builders, Home Energy Providers/Raters, Raters
Resource Type: Outreach/Marketing, Webinar
Program Area: Consumer Marketing
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Utilizing the ENERGY STAR Sales Training Toolkit

Last Updated: 03-22-2021

In late 2018, we released the updated ENERGY STAR Certified Homes Sales Training Toolkit. This resource is designed to help your sales team better engage homeowners on the distinct features and benefits of ENERGY STAR, and ultimately sell more homes. Watch this webinar, presented on April 2, 2019, to learn how to effectively utilize this resource with your sales team, identify how to craft unique value propositions that resonate with prospective home buyers, and learn about newly added fact sheets and customizable resources. By the end, you’ll have the necessary tools and materials to implement an engaging in-person sales training during your next sales meeting. Contact the ENERGY STAR team to receive a recorded copy of the webinar.

Audience: Builders, Real Estate Agents
Resource Type: Outreach/Marketing, Webinar
Program Area: Consumer Marketing