ENERGY STAR Awareness
ENERGY STAR® is widely recognized as the simple choice for energy efficiency. In fact, ninety-one percent of households recognize the blue label according to a recent report (PDF, 2.3 MB).
Behind each blue label is a product, building, or home that is independently certified to deliver the quality, performance, and savings that consumers have come to expect.
Most U.S. households recognize and understand the intent of the ENERGY STAR label. Each year a substantial portion of U.S. households knowingly purchase at least one ENERGY STAR certified product and report being influenced by the label to do so.
Learn more about key ENERGY STAR indicators in the sections below.
U.S. households show high levels of recognition of the ENERGY STAR label. In 2019, ninety-one percent of households reported recognizing ENERGY STAR when they were shown the label (aided recognition). Eighty-three percent of households reported seeing or hearing about ENERGY STAR prior to being shown the label (unaided recognition). Trends in awareness over time are shown in the chart below.
Recognition of the ENERGY STAR Label
U.S. households have a high level of understanding of the ENERGY STAR label. In 2019, seventy-four percent of households demonstrated a high understanding of the label and eighty-two percent exhibited at least a general understanding. Trends in understanding over time are shown in the chart below.
Understanding of the ENERGY STAR Label
In 2019, fifty-six percent of U.S. households report knowingly purchasing at least one ENERGY STAR-labeled product in the past 12 months. Trends in ENERGY STAR purchasing over time are shown in the chart below.
Knowingly Purchased an ENERGY STAR Product
In 2019, sixty-eight percent of the U.S. households that recognized the ENERGY STAR label and knowingly purchased an ENERGY STAR certified product, report being "very much" or "somewhat" influenced by the label. Trends in ENERGY STAR influence over time are shown in the chart below.
Influence of ENERGY STAR Label on Product Purchasing
In 2019, of those who knowingly purchased an ENERGY STAR product in the past 12 months, thirty-four percent of households report they would be “extremely likely” to recommend ENERGY STAR products to a friend (answering 10 on a 0- to 10-point scale with 0 being extremely unlikely and 10 being extremely likely). The likelihood of recommending ENERGY STAR products to a friend is greater than “5” for 71 percent of all surveyed households. Trends in ENERGY STAR loyalty are shown in the chart below.
Likely to Recommend ENERGY STAR
Data source: EPA Office of Air and Radiation, Climate Protection Partnerships Division. National Awareness of ENERGY STAR® for 2019: Analysis of 2019 CEE Household Survey (PDF, 2.3 MB). U.S. EPA, 2020.