2008 ENERGY STAR Appliance Partner Meeting

Date: September 21–24, 2008

Location: Long Beach, CA

Description: Hosted by the California utilities, the 2008 Appliance Partner Meeting focused on current ENERGY STAR strategies, plans, and promotions for 2009 as well as updates from U.S. DOE on current efforts and future directions for the program.

SUNDAY, SEPTEMBER 21

5:00–7:00 PM

EARLY REGISTRATION & WELCOME RECEPTION

MONDAY, SEPTEMBER 22
8:00–8:30 AM

BREAKFAST & REGISTRATION
8:30–9:00 AM

WELCOMING REMARKS

SPEAKERS:
Richard Karney, P.E., U.S. DOE
H. David Nahai, Los Angeles Department of Water & Power
9:00–10:15 AM

GENERAL SESSION 1: ENERGY STAR APPLIANCE PROGRAM UPDATE

DOE will provide an update on appliance criteria, Federal standards, brand awareness, legislation, and other market issues. DOE will also recap the 2008 “Recycle My Old Fridge” Campaign, discuss plans for 2009, and present additional promotional opportunities.

SPEAKERS:
Richard Karney, U.S. DOE
View presentation (PDF, 4 KB)
Lani MacRae, U.S. DOE
View presentation (PDF, 4 KB)
View campaign slideshow (PDF, 13 KB)
Michael Dunham & Sam Sirkin, JACO Environmental, Inc.
View presentation (PDF, 2 KB)
10:15–10:30 AM

BREAK / NETWORKING
10:30–12:00 PM

GENERAL SESSION 2: APPLIANCE MARKETING

Marketing professionals offer different perspectives on marketing efficient appliances.

SPEAKERS:
Chip Heath, Stanford University (New York Times bestselling co-author of “Made to Stick: Why Some Ideas Survive and Others Die”)
View presentation (PDF, 128 KB)
Mary Kay Kopf, Electrolux Major Appliances

MODERATOR: Chris Cloutier, D&R International
12:00–1:00 PM

LUNCH / MICHAEL C. THOMPSON AWARD PRESENTATION
1:00–5:00 PM

MARKETING SUMMIT: APPLIANCE MANUFACTURERS / RETAILERS

The Marketing Summits are confidential manufacturer and retailer presentations in which one individual manufacturer or retailer presents its ENERGY STAR plans for 2008–2009 to all Energy Efficiency Program Sponsor (EEPS) attendees as well as invited attendees.
1:00–5:00 PM
MARKETING SUMMITS CONCURRENT SESSIONS
Confidential appliance manufacturer and retailer presentations (presentation schedule will be provided prior to the conference)

Session A: ENERGY STAR Overview
View presentation (PDF, 2 KB)
Session B: Working With Utilities
View presentation (PDF, 720 KB)
Session C: Appliance Campaigns
View presentation (PDF, 1 KB)

1:00–1:25 Best Buy 1:00–1:45 Session A: ENERGY STAR Overview
1:25–1:50 GE Consumer & Industrial
1:50–2:15 Nationwide 1:50–2:35 Session B: Working With Utilities
2:15–2:40 Whirlpool Corporation
2:40–3:05 Costco 2:40–3:25 Session C: Appliance Campaigns
3:05–3:30 Samsung
3:30–3:45 BREAK / NETWORKING
3:45–4:10 Sears 3:45–4:30 Session A: ENERGY STAR Overview
4:10–4:35 Electrolux Major Appliances
4:35–5:00 Bosch Home Appliances 4:35–5:20 Session B: Working With Utilities
7:00–9:00 PM

DINNER RECEPTION ON THE QUEEN MARY—SPONSORED BY BEST BUY

TUESDAY, SEPTEMBER 23
8:00–8:30 AM

BREAKFAST
8:30–9:15 AM

GENERAL SESSION 3: OVERVIEW OF CALIFORNIA PROGRAMS AND BUDGETS

Why utilities offer rebates and the potential impact on retail and manufacturer sales.
SPEAKERS:
California Public Utilities Commission
Kristina Wong, Southern California Edison
View Presentation (PDF, 303 KB)
MODERATOR:
Catul Kiti, D&R International
9:15–10:15 AM

GENERAL SESSION 4: WATER HEATERS

Stakeholders in the water heater industry will host a panel discussion on the ENERGY STAR water heater program. Speakers will discuss the nuances of the water heater market, marketing opportunities, and successful utility programs.

SPEAKERS:
Mike Parker, A.O. Smith
View presentation (PDF, 294 KB)
Carlos Ruiz, Southern California Gas Company
View presentation (PDF, 420 KB)
Kara Rodgers, Consortium for Energy Efficiency
View presentation (PDF, 382 KB)

10:15–10:30 AM

BREAK / NETWORKING
10:30–12:10 PM

BREAKOUT SESSIONS: APPLIANCE MANUFACTURERS/RETAILERS AND ENERGY EFFICIENCY PROGRAM SPONSORS

Breakout sessions are confidential meetings between one regional group of EEPS partners and one manufacturer or retailer. The meetings present an opportunity to build on the Marketing Summit from the previous day and discuss collaboration opportunities in a more targeted manner.

EEPS partners host the breakout sessions with appliance manufacturers and retailers rotating between breakout meeting rooms.
10:30–12:10 PM
BREAKOUT SESSIONS CONCURRENT SESSIONS
Confidential meetings between one regional group of EEPS partners and one manufacturer or retailer

ENERGY STAR Water Heaters: Program Roll-Out
View presentation (PDF, 156 KB)

12:00–1:10 PM

LUNCH
1:10–6:00 PM

BREAKOUT SESSIONS: APPLIANCE MANUFACTURERS/RETAILERS AND ENERGY EFFICIENCY PROGRAM SPONSORS (EEPS)

WEDNESDAY, SEPTEMBER 24
8:00–8:30 AM

BREAKFAST
8:30–12:00 PM

MARKETING SUMMITS: WATER HEATER MANUFACTURERS

Confidential water heater manufacturer presentations (presentation schedule will be provided prior to the conference).
8:30–9:00 PM

GE Consumer & Industrial
9:00–9:30 PM

A.O. Smith
9:30–10:00 PM

Rheem-Ruud Manufacturing
10:00–10:30 PM

Bosch Thermotechnology
10:30–11:00 PM

Rinnai
11:00–11:30 PM

Noritz America
11:30–12:00 PM GreenPlumbers USA
12:00 PM ADJOURN