2006 National ENERGY STAR Lighting Partner Meeting

Date: March 1–3, 2006

Location: San Diego, CA

Description:  Hosted by the California Utilities (San Diego Gas & Electric, Pacific Gas & Electric, Southern California Edison, and Sacramento Municipal Utility District), the 2006 Lighting Partner Meeting focused on current ENERGY STAR strategies, plans, and promotions for 2006, and updates from U.S. EPA and U.S. DOE on current efforts and future directions for the program.

Wednesday, March 1, 2006

8:30 a.m. – 5:00 p.m.

MEETING REGISTRATION OPEN

10:00 a.m. – 12:00 p.m.

Welcome to San Diego & Opening Remarks

Welcome: Mark Gaines, Director of Customer Programs,
San Diego Gas & Electric

Keynote Speaker: Michelle Mueller, Vice President of Customer Service,
Mass Markets, San Diego Gas & Electric

Current Market Status and Future Opportunities for ENERGY STAR Qualified Lighting

Speakers:

  • David Shiller, U.S. Environmental Protection Agency
  • Richard Karney, P.E., U.S. Department of Energy
    View Presentation (PDF, 2 KB)
  • Kelly Gordon, Pacific Northwest National Laboratory (PNNL)
    View Presentation (PDF, 2 KB)

12:00 – 1:00 p.m.

LUNCH

Sponsored by: Maxlite

1:00 – 3:00 PM

Addressing Market Challenges (Part 1 of 2)

We have come a long way in building consumer awareness and sales for ENERGY STAR qualified lighting products. This session will identify and prioritize the remaining barriers to market facing efficient lighting, as well as how these have changed over time. To identify which barriers are the most important to address to further build market sales, the session will examine these opportunities from different angles based on the perspectives of different partners.

This session will lay the groundwork for the second part of this discussion, on Thursday, March 2 at 8:00AM, where ideas for possible long-term solutions to these barriers will be addressed.

Moderator:

Alison ten Cate, D&R International, Ltd.
View Presentation (PDF, 155 KB)

Speakers:

3:00 – 3:30 PM

Break

Sponsored by SeaGull Lighting, Inc.

3:30 – 6:00 PM

Partner Breakout Sessions

Thursday, March 2, 2006

7:00 – 8:00 AM

Breakfast

8:00 – 10:00 AM

Addressing Market Challenges (Part 2 of 2)

Energy savings potential from the use of ENERGY STAR qualified lighting is tremendous. However, consumers must understand the technology and be satisfied with the performance in order to become repeat purchasers of these products. Building on yesterday's discussion of the remaining market barriers facing efficient lighting, this session will outline ideas for long-range strategies to help increase the market share for ENERGY STAR qualified lighting. The discussion will attempt to identify possible roles partners can play in helping to achieve lasting success, based on the nature of their specific business models and mandates in the market.

Moderator:

Alison ten Cate, D&R International, Ltd.

Speakers:

10:00 – 10:30 AM

Break

Sponsored by: Greenlite

10:30 – 11:30 AM

Enhanced Partner Collaboration

Program design elements that encourage multi-partner collaboration and promote sustainable market transformation for ENERGY STAR qualified lighting will be discussed. Examples of successful Change a Light, Change the World Campaign promotions and co-marketing models identifying the "best practices" to apply to other ENERGY STAR promotions will be highlighted.

Moderator:

Sean Gibson, D&R International, Ltd.
View Presentation (PDF, 232 KB)

Speakers:

11:30 – 12:00 PM

2006 ENERGY STAR Change a Light, Change the World Campaign

Speakers:

12:00 – 12:30 PM

Synopsis of Major Plenary Themes and Next Steps

12:30 – 1:30 PM

Lunch

Sponsored by: Feit

1:30 – 2:15 PM

Topical Session A: Promoting Fixtures in New Construction

The interest in ENERGY STAR qualified fixtures for the new construction market is growing rapidly. Builders are specifying qualified product for their model homes and in larger numbers for new developments, either as the standard lighting package or as an upgrade option for home-buyers. What is driving the industry to choose ENERGY STAR Advanced Lighting Packages? What old and new barriers exist in the marketplace? What support do builders want from utilities? These and many other questions builders, utilities, and manufacturers have will be addressed through this session.

Moderator:

David Shiller, U.S. Environmental Protection Agency
View presentation (PDF, 474 KB)

Speakers:

2:10 – 3:00 PM

Topical Session B: Improving the Quality of ENERGY STAR Qualified Lighting

This session will address topics relating to continuing the efforts to improve the quality of ENERGY STAR qualified lighting. EPA will discuss implementation of the Quality Assurance (QA4) portion of the fixtures specification and DOE will review the latest draft of the ENERGY STAR criteria for CFLs — Version 4.0 and testing of CFL reflector products.

Moderator:

Richard Karney, P.E., U.S. Department of Energy

Speakers:

3:00 – 6:00 PM

Partner Breakout Sessions

Friday, March 3, 2006

8:00 – 9:00 AM

Breakfast

Sponsored by: TCP, Inc.

9:00 – 9:30 AM

Synopsis of Major Plenary Themes and Next Steps

Speaker:

9:30 – 10:30 AM

Strategies for Accessing Hard-to-Reach Markets

The session will highlight unique program approaches by EEPS for achieving their hard-to-reach market goals. Program designs include: grocery, multi-family, institutional purchasing, and Hispanic markets.

Moderator:

Robert Oliver, Ecos Consulting

Speakers:

10:30 – 11:30 AM

Topical Session A: Retail Store Level Assessment

Results from both utility/EEPS' and ENERGY STAR's lighting evaluations/assessments will be summarized. This session will focus on what lighting data exists to document the status of:

  1. Retail sales staff ENERGY STAR "articulation"
  2. National implementation of ENERGY STAR-focused POP/POS materials
  3. The number of ENERGY STAR qualified and labeled lighting products on shelves in various retailers across the country.

Program enhancements in retail sales training, marketing effectiveness and the product qualification/labeling process made as a result of this information will be outlined. Additional ways partners can cooperate to make the search for and selection of ENERGY STAR qualified lighting products as easy for consumers as possible will be discussed, with suggested next-steps and takeaways for manufacturers and utilities/EEPS to enhance your ENERGY STAR partnership and make your retail implementation more effective.

Moderators:

  • Jocelyn Spielman, The Cadmus Group
  • John Broughton, The Cadmus Group

Speakers:

10:35 – 11:30 AM

Topical Session B: Future Trends in Lighting Technology

This session will address topics relating to continuing the efforts to improve the quality of ENERGY STAR qualified lighting. EPA will discuss implementation of the Quality Assurance (QA4) portion of the fixtures specification and DOE will review the latest draft of the ENERGY STAR criteria for CFLs - Version 4.0 and testing of CFL reflector products.

Moderators:

  • Richard Karney, P.E., U.S. Department of Energy
  • David Shiller, U.S. Environmental Protection Agency
    View Presentation (PDF, 226 KB)

Speakers:

11:30 – 1:00 PM

Partner Breakout Sessions

Refreshments sponsored by: Greenlite