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ENERGY STAR
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  5. Learn: Understand the Three Pillars of Energy Efficiency

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Learn: Understand the Three Pillars of Energy Efficiency

three paths into the forest

With dozens of benefits and use cases for energy efficiency in the utility sector, it can be challenging to communicate. Fortunately, most of the value streams of energy efficiency can be organized under three key pillars.

Watch the pillar videos to gain a big picture understanding of the pillar. Read the pillar text to find the talking points that relate to each pillar.

Understand the messaging architecture or construct behind the three pillars.

Enabler of Growth

Watch Video

View Talking Points (PDF, 62KB)

Mitigator of Risk

Watch Video

View talking points (PDF, 62KB)

Protector of the Public Good

Watch Video

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