Marketing and Consumer Education Resources

Utilize these resources to get the word out about incentives available in your state. Leveraging ENERGY STAR connects your program to a brand with a strong market position, specialized communication capabilities, and extensive reach through its manufacturer, retail, and utility partner network. 

Home Improvement Savings Tool

ENERGY STAR's zip-code based web tool helps households identify available federal, state and utility incentives on specific products.

• Home Improvement Savings Tool (Incentive Lookup Tool)
• Home Savings Tool Promotional Toolkit and Factsheet 

Marketing Toolkit for State Home Energy Rebate Programs

These materials are tailored for State Energy Offices to market their Home Energy Rebate Programs to eligible consumers, particularly low- and moderate-income consumers. Customize your messages to suit your audience. This toolkit includes numerous product and lifestyle images, social media and website graphics and banners, key messaging documents, and product-specific fact sheets.

• State’s Toolkit for Home Energy Rebates

Federal Tax Credits

ENERGY STAR has created additional resources on the federal tax credits and deductions available to homeowners for energy-saving projects. These materials help your constituents understand what projects qualify for incentives and how to claim them.

• Upgrade Your Home for Savings with Federal Tax Credits for Energy Efficiency (Explainer Video)
• Federal Tax Credits for Energy Efficiency (Resource Hub)
• Tax Credits for Energy Efficient Upgrades are Back! (Advice)
• Get Federal Tax Savings and Other Rebates for Energy Efficiency Home Upgrades (Advice)

The ENERGY STAR Home Upgrade

While not required by the Home Electrification and Appliances Rebate (HEAR) Program or the Home Efficiency Rebates (HOMES) program, the ENERGY STAR Home Upgrade is a cross-cutting platform that can be leveraged by state, territorial and Tribal rebate programs. Click here to take advantage of related promotional materials or specific individual upgrades.

The ENERGY STAR Home Upgrade is designed to address the unique educational needs and barriers faced by households interested in making energy- and money-saving upgrades. This set of six generally applicable, electric energy efficiency improvements work together to deliver significant energy and cost savings. The upgrades, which can be made all at once or as equipment is replaced, include the following:

1. Clean heat and efficient cooling with an ENERGY STAR certified heat pump,
2. Super-efficient hot water with an ENERGY STAR certified heat pump water heater,
3. Smart climate controls including ENERGY STAR certified smart thermostats,
4. High-performing ENERGY STAR certified windows or storm windows,
5. A well-insulated and sealed attic,
6. Electric-ready improvements such as electric panel upgrades to support appliance and vehicle electrification.

ENERGY STAR Home Upgrade and State Home Energy Rebate Programs

Through HEAR, states have the opportunity to provide incentives for multiple measures addressed in the ENERGY STAR Home Upgrade. Those measures and incentives are:

Windows and smart climate controls are not covered by HEAR.

For HOMES, EPA analysis (coming soon) indicates that all 6 measures in the ENERGY STAR Home Upgrade can on average achieve energy system savings of 20 to 35% depending on location. Installing multiple measures included in the ENERGY STAR Home Upgrade can help consumers achieve the whole-house energy reductions required in HOMES.