ENERGY STAR NextGen Marketing Materials

This handy, three-page document presents a high-level overview of the ENERGY STAR NextGen program, its significant potential for energy savings, and its exciting advanced electric technologies. Share the document with anyone who might consider creating a policy or incentive for ENERGY STAR NextGen certification.

The overview flyer and brochure provide prospective homebuyers with a comprehensive and easy-to-understand summary of all the features and benefits of an ENERGY STAR NextGen certified home or apartment. Display the overview flyer and technical trifold in model NextGen homes or in sales centers to distribute to prospective buyers as a take-away.

This set of promotional assets [(Social Media Graphics (ZIP, 2.5 MB) and Digital Web Ads (ZIP, 692 KB)] is ready to post and will help you amplify the work of program partners. Use this suite of royalty-free digital web ads on your website or incorporate them into print materials. Digital ads resized for social media are offered in multiple aspect ratios so you can amplify your work to your social media networks across X (Twitter), Instagram, Facebook, or LinkedIn.

ENERGY STAR is one of the most trusted brands in the US, and nearly 80% of homebuyers identify ENERGY STAR certification as a highly desirable feature. Incorporating the ENERGY STAR NextGen program mark across your outreach efforts is an effective way to promote your partnership and demonstrate the high standards you deliver as an ENERGY STAR NextGen certified homes and apartments program partner. The ENERGY STAR NextGen certified homes and apartments program mark can be used on your website, print materials, and other forms of digital and collateral assets. For specific applications of each mark, please refer to the ENERGY STAR Brand Guidelines.