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Digital Media Kit: Water Heaters 2016

Participate in EPA ENERGY STAR's Water Heaters promotion by leveraging your digital media assets: Web site, social media - Facebook, Twitter, e-blasts, blogs, etc. Here's how:

Online:

Use easy to integrate Water Heater Web Buttons and Widgets to drive traffic to the Water Heaters educational content and your program offerings. These web buttons/widgets are small applications with a link to the Water Heaters promotional page. If you are interested in having the Water Heaters promotional page open up a new tab or window so the user can check out the content and then return to your organization's web page, see below for directions. 

To have a link that opens in a new tab or window, the partner would need to set the target attribute to "_blank" Here’s an example:

<a href="//www.energystar.gov/%3Ca%20href%3D"http://www.w3schools.com">http://www.w3schools.com" target="_blank">Visit W3Schools.com!</a>

More information is also available here:

Also available to integrate on your web pages are Water Heater Educational Widgets (a small application featuring the energy-saving and environmental benefits of certified water heaters) to educate and engage consumers. These widgets are evergreen and can be used throughout the year to support your water heater program efforts.

Water Heater Ask the Expert Video, Infographics and Social Media Messages:

EPA has developed several digital assets to support your water heater outreach, including an Ask the Expert educational video and a really engaging infographic. These are available for you to promote online and through social media. We also have social media messages for you to use with the video and graphic assets on Facebook, Twitter and other social media platforms to spread the word about rebates and other money-saving and environmental benefits of ENERGY STAR water heaters. 

E-Marketing:

Incorporate ENERGY STAR Water Heater Promotional Messaging in blogs, e-blasts, and/or consumer newsletters featuring opportunities and benefits of a new ENERGY STAR certified water heater.