Digital Media Kit: Pool Pumps 2016

Participate in the EPA's 2016 ENERGY STAR Certified Pool Pumps Promotion by leveraging your digital media assets: Web site, social media - Facebook, Twitter, e-blasts, blogs, etc. Here's how:

Online:

Use easy to integrate ENERGY STAR Pool Pump Promotion Buttons/Widgets to drive traffic to ENERGY STAR pool pump educational content and your program offerings. These web buttons/widgets are small applications with a link to the pool pump promotional page.  If you are interested in having the pool pump promotional page open up into a new tab or window so the user can check out the content and then return to your organization’s web page, see below for directions.

To have a link that opens in a new tab or window, the partner would need to set the target attribute to "_blank" Here’s an example:

<a href="//www.energystar.gov/%3Ca%20href%3D"http://www.w3schools.com">http://www.w3schools.com" target="_blank">Visit W3Schools.com!</a>

More information is also available here:
•    http://stackoverflow.com/questions/15551779/open-link-in-new-tab 
•    http://www.w3schools.com/tags/tryit.asp?filename=tryhtml_link_target

Also available to integrate on your Web pages are Pool Pump Educational Widgets (a small application featuring the energy-saving and environmental benefits of certified pool pumps).  These widgets are evergreen and can be used throughout the year to support your pool pump program efforts.

Pool Pump Promotional Videos, Infographics and Social Media Messages:
EPA has developed some very engaging digital assets to support your pool pump outreach, including an Ask the Expert educational video, fun promotional videos, and a really engaging infographic that we have also made available in smaller graphics to emphasize the specific messages that fit your program/promotion.  Check them out and promote them online and through social media.  We also have social media messages for you to use with the video and graphic assets on Facebook and Twitter and other social media platforms to spread the word about rebates and other money-saving and environmental benefits of ENERGY STAR pool pumps.  When creating your social media please tag ENERGY STAR and incorporate the keywords “pool pump.” This will help us track partner social media activity.

E-Marketing:
Incorporate ENERGY STAR Pool Pump Promotional Messaging in blogs, e-blasts, and/or consumer newsletters featuring opportunities and benefits of a new ENERGY STAR pool pump.

Direct Mail Postcard: