Digital Media Kit: Flip Your Fridge 2016

Participate in EPA ENERGY STAR's Flip Your Fridge promotion by leveraging your digital media assets: Web site, social media - Facebook, Twitter, e-blasts, blogs, etc. Here's how:

Online:

Use easy to integrate Flip Your Fridge Web Buttons and Widgets to drive traffic to the Flip Your Fridge educational content and your program offerings. These web buttons/widgets are small applications with a link to the Flip Your Fridge promotional page. If you are interested in having the Flip Your Fridge promotional page open up a new tab or window so the user can check out the content and then return to your organization's web page, see below for directions. You can also contact your ICF Account Manager if you would like a customer version of the Flip Your Fridge promotional page that only features your logo and rebate and we can build you one to better target your audience when you are promoting Flip Your Fridge. 

To have a link that opens in a new tab or window, the partner would need to set the target attribute to "_blank" Here’s an example:

<a href="//www.energystar.gov/%3Ca%20href%3D"http://www.w3schools.com">http://www.w3schools.com" target="_blank">Visit W3Schools.com!</a>

More information is also available here:

Also available to integrate on your web pages are Refrigerator Widgets (a small application featuring the energy-saving and environmental benefits of certified refrigerators) to educate and engage consumers. These widgets are evergreen and can be used throughout the year to support your refrigerator program efforts.

Social Media:

  • Share Flip Your Fridge Social Media Messages and Graphics on Facebook and Twitter and other social media platforms to spread the word about rebates and other money-saving and environmental benefits of flipping your fridge.
  • Social Media Messages - FYF (EXCEL, 20 KB)
  • Graphic 1 (PDF, 1 KB)
  • Graphic 2 (PDF, 863 KB)
  • Graphic 3 (PDF, 1 KB)
  • Graphic 4 (PDF, 1 KB)

E-Marketing: