The Lighting & Products Sponsors of Mass Save®

Mass Save® is an initiative of Massachusetts’ electric utilities and energy efficiency service providers, in partnership with the Massachusetts Department of Energy Resources, to help residents and businesses improve their energy efficiency and realize related cost savings. The sponsors of Mass Save—Cape Light Compact, National Grid, NSTAR, Unitil, and Western Massachusetts Electric Company (Sponsors)—are receiving ENERGY STAR® Partner of the Year recognition for Mass Save’s outstanding use of the ENERGY STAR platform to increase demand for energy efficiency, in addition to coordinated programming with other states in the Northeast. Key accomplishments in 2014 include:

• Fielding an aggressive residential marketing campaign leveraging more than 2,500 retail and manufacturer partnerships, and utilizing traditional, digital, and social media to convey to consumers the energy saving benefits of a wide variety of ENERGY STAR products- including some meeting ENERGY STAR Most Efficient 2014 criteria and clothes dryers that earned the EPA’s 2014 Emerging Technology Award.
• Holding nearly 700 retail sales associate trainings and about 80 public outreach events featuring ENERGY STAR.
• Reaching beyond traditional media partnerships and retail store execution to include an emphasis on social and digital media to bring the Mass Save and ENERGY STAR brands to customers, generating more than 250 million impressions that helped drive the sale of about five million ENERGY STAR products and delivered savings of almost 145 million kilowatt hours in 2014 alone.
• Contributing, through these efforts, to the Commonwealth of Massachusetts’ fourth consecutive ranking by the American Council for an Energy Efficient Economy as the nation’s most energy efficient state.