Communicating publicly

Partners communicate publicly about their energy achievements to show their commitment to operate sustainably and to protect the environment.

Below are examples of ENERGY STAR partners sharing their successes. Use these ideas to help you build your communication strategy, promote ENERGY STAR and your energy efficiency efforts.

Example 1: Announcing achievements in energy management

World Cement Article on 2018 Cal Portland POY Award

CalPortland was awarded Partner of the Year for Sustained Excellence in 2018. Beyond celebrating its achievement in trade magazine, World Cement, the company extended an offer to other cement companies to help them build an energy management program.  

Sharon Nolan, Eastman Chemical Company

Sharon Nolen, Manager of Eastman Chemical Company's Worldwide Energy Program, promotes the company's three consecutive ENERGY STAR Partner of the Year awards in her biography for a presentation at an energy managers workshop.

Toyota Celebrabrates Energy Efficieny infographic

This infographic was posted on Toyota's Newsroom website along with a press release announcing their energy efficiency achievements. The press release and infographic were also pitched to local media.

Image of Hanesbrands catalog

Hanesbrands Inc., an ENERGY STAR Partner of the Year/Sustained Excellence award winner, messages their recognition in consumer and wholesaler catalogs.

Photo of a celebration at Saint-Gobain

Saint-Gobain’s Verallia North America container glass plant located in Milford, Massachusetts, recipient of the ENERGY STAR plant certification, held a celebration at the plant inviting a number of state and local officials to attend.

Image of General Motors video.

General Motors created a website with a video explaining what their Delta Lansing Plant did to improve the site’s energy efficiency. Watch the YouTube video

Eastman Video Screenshot

Sharon Nolen, Manager, Corporate Energy Program at Eastman, shares how the company’s energy management program has become a leading program in the chemical industry and her enthusiasm for the difference energy management makes for the company and the environment. Watch the YouTube video.

Image of page 1 of Eastman Chemical Company press release.

Eastman Chemical Company issued a press release announcing one of their buildings earning the ENERGY STAR certification.

image of Eastman Chemical Company press release page 2
Image of a GM building

General Motors Company displays the ENERGY STAR 2014 Partner of the Year Award signage atop of the company’s global corporate headquarters to promote the company’s achievement. This signage is seen by thousands of people each day and can even be seen from Canada. Watch the YouTube video

Image of 3M billboard

3M displays the ENERGY STAR 2014 Partner of the Year Sustained Excellence Award on billboards on a major interstate highway near the company’s corporate headquarters to promote their great accomplishment.

Example 2: Promoting ENERGY STAR and energy management as a helpful resource

Grede YouTube Video about energy management

Grede promotes their partnership with ENERGY STAR and efforts in energy management in a video intended for their customers. Watch the YouTube video

Image of Eastman Chemical video

Eastman Chemical discusses the company’s partnership with ENERGY STAR with the Kingsport, Tennessee, Chamber of Commerce. Watch the YouTube video.

Image of Intertape Polymer Corporation's address to the Virginia Governor’s Conference on Energy

Intertape Polymer Corporation addressed the Virginia Governor’s Conference on Energy to share how their partnership with ENERGY STAR has helped them to improve.

Image from YouTube video of 3M's St. Paul Schools Energy Project

3M launched the St. Paul Schools Energy Project to assist local schools in managing energy and to teach students the importance of energy conservation. Watch the YouTube video.

This photograph depicts the Salt River Materials Group display and presenters at the Arizona SciTech Festival held at Yavapai Co

Salt River Materials Group promotes their partnership with ENERGY STAR and their plant certifications at the Arizona SciTech Festival held at Yavapai College.

Eastman Be a Star - Help the Planet Banner

Eastman Chemical Company's superhero campaign encourages others to join them in their efforts to conserve energy at home and at work.

Example 3: Sharing best practices with others

Image of CalPortland at an annual energy summit promoting energy management

CalPortland invites neighboring businesses to an annual energy summit promoting energy management.

Example 4: Communicating results of participating in a competition

GM Battle of Buildings Biggest Loser Icon

The General Motors Grand Rapids Operations won the 2019 Michigan Battle of the Buildings Biggest Loser in the Industrial/Manufacturing Per Widget Category with a whopping 34% energy reduction! Hear their energy story here.