Northeast ENERGY STAR Products Initiative

Lexington, Massachusetts

ENERGY STAR Partner of the Year - Sustained Excellence - Energy Efficiency Program Delivery

Northeast ENERGY STAR Products Initiative

Sponsors: Cape Light Compact, Connecticut Energy Efficiency Fund, Connecticut Light & Power, Efficiency Maine, Efficiency Vermont, Long Island Power Authority (LIPA), National Grid (Massachusetts, Rhode Island), New Hampshire Electric Co-op, New Jersey Clean Energy Program, New York State Energy Research and Development Authority (NYSERDA), NSTAR Electric, Public Service of New Hampshire, The United Illuminating Company, and Western Massachusetts Electric Company

The Northeast ENERGY STAR Products Initiative sponsors, spanning eight states in the Northeast, built on a foundation of excellence as they continued to move ENERGY STAR qualified lighting and appliances into homes. Key accomplishments earning the Northeast ENERGY STAR Products Initiative this award include:

         Completing a comprehensive, regional advertising and public relations campaign called Start Small, Save BIG in tandem with the national Change the World, Start with ENERGY STAR campaign.

         Garnering more than 50 million impressions across the region in 2008 through radio, television, Web, and print advertising placements.

         Elevating public awareness by sponsoring community and retailer events, including in-store educational promotions and training for more than 3,800 retailers.

         Securing sizable increases in the percentage of available ENERGY STAR qualified lighting and appliances in stores including an increase in the share of ENERGY STAR qualified dishwashers from 48% in 2007 to 87% in 2008.

         Leveraging more than $9 million in manufacturer and retailer discounts in 2008 to promote the sale of approximately 9 million ENERGY STAR qualified CFLs, 100,000 ENERGY STAR qualified residential light fixtures, and more than 75,000 ENERGY STAR qualified appliances.

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