Nationwide Marketing Group

Winston Salem, North Carolina

ENERGY STAR Excellence Awards - ENERGY STAR Promotion

Nationwide Marketing Group

For more than 30 years, Nationwide Marketing Group, Americas foremost buying and marketing organization, has helped thousands of independent appliance and electronics dealers compete in todays marketplace. Members of this company benefit from an array of pricing, programs, and services designed to reduce costs and increase sales. Building on its 2008 ENERGY STAR Award, Nationwide continues to increase awareness of the ENERGY STAR program and its benefits among its 2,800 members. Key accomplishments include:

         Increasing sales and messaging of ENERGY STAR qualified products by engaging member dealers in ENERGY STAR-specific promotional opportunities, particularly related to utility programs promoting appliances, and supporting their efforts to educate customers about the benefits of energy efficiency.

         Encouraging member dealers to participate in the Change the World, Start with ENERGY STAR campaign and the 2008 ENERGY STAR Recycle My Old Fridge campaign by featuring the campaigns in various communications to members.

         Generating an assortment of broadcast, print, and Web materials for use by member dealersall featuring ENERGY STAR.

         Training more than 35,000 sales associates on the benefits of ENERGY STAR qualified products.

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