Lowe's Companies, Inc.

Mooresville, North Carolina


ENERGY STAR Partner of the Year - Retailer

Lowe's Companies, Inc.

Lowe's Companies, Inc., is a FORTUNE� 50 company with more than 1,650 home improvement stores in the U.S. and Canada. As a seven-time ENERGY STAR award winner, Lowe's consistently demonstrates outstanding commitment to helping customers save energy and help protect the environment through ENERGY STAR. Key accomplishments include:

         Positioning ENERGY STAR as a critical component of Lowe's overarching "Efficient Home" strategy, guaranteeing inclusion of ENERGY STAR messaging in all marketing and communications activities.

         Prioritizing ENERGY STAR in vendor relationships, resulting in increased selection of qualified products across all product categories.

         Using all in-store communications vehicles for ENERGY STAR messaging, including signage, Muzak spots, a 16-page "Efficient Home" Guide printed in English and Spanish, as well as other collateral, reaching 14 million weekly store visitors.

         Continuing to place dedicated ENERGY STAR advertising, including a 30-second television spot generating nearly 1.5 billion impressions.

         Maintaining a quarterly ENERGY STAR e-newsletter to which more than a half million customers have subscribed, in addition to featuring the program regularly in its Creative Ideas magazine, weekly circulars, and credit card billing inserts.

         Transforming its 'Efficient Home" Web site into an interactive experience that empowers consumers to use ENERGY STAR tips and practices in household projects. In 2008, the site received nearly 300,000 hits, with an average visit time of more than 14 minutes.

         Promoting social behavior change through its participation in EPA's Change the World, Start with ENERGY STAR campaign; it hosted a campaign event in an Atlanta-area store, helping customers learn about steps they can take to become more energy efficient and encouraging them to take the ENERGY STAR Pledge.

         Increasing sales of ENERGY STAR qualified products by more than 45% from the previous year.

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