LG Electronics, Inc.
Englewood Cliffs, New Jersey
ENERGY STAR Partner of the Year - Sustained Excellence - Product Brand Owner
LG Electronics, Inc. is a global leader in consumer electronics, home appliances, and mobile communications. LG is receiving ENERGY STAR Partner of the Year – Sustained Excellence recognition for its commitment to improving the environment through energy efficiency, as evidenced by superior product innovation and its efforts to convey the benefits of ENERGY STAR certified products through community and employee outreach. Key accomplishments include:
- Increasing the percentage of total sales dollars that were ENERGY STAR certified products by more than 13 percent from 2012.
- Increasing the number of ENERGY STAR Most Efficient 2013 models available by 55 percent compared to 2012.
- Conducting national public education and community outreach campaigns about the impact of climate change and ENERGY STAR that garnered an estimated 2 billion impressions. Tactics included highlighting ENERGY STAR on LG's Times Square billboard, generating nearly 500 million impressions, and featuring ENERGY STAR in multiple print and TV ads, resulting in more than 1.6 billion impressions.
- Educating all U.S. LG employees, including its sales force, on LG’s ENERGY STAR initiatives and how employees can make a difference in the fight against climate change.