The United Illuminating Company
ENERGY STAR Excellence Awards - ENERGY STAR Promotion
The United Illuminating Company (UI) is an electric transmission and distribution utility serving 17 Connecticut communities and providing electricity and energy-related services to more than 325,000 customers. UI offers energy efficiency programs through the Connecticut Energy Efficiency Fund under Energize Connecticut, the state’s new initiative designed to help consumers save money and use clean, affordable energy. UI is receiving ENERGY STAR recognition for its effective use of the ENERGY STAR platform as the unifying element for its efficiency program offerings. Key accomplishments in 2013 include:
- Making ENERGY STAR a cornerstone of its content for displays in the SmartLivingTM Center, an interactive facility that serves as a high-profile resource for promoting Energize Connecticut programs. The ENERGY STAR label is visible throughout, on materials and interactive displays that offer information, tips, and solutions for homeowners on the many things they can do in their homes to save energy, money, and help protect the environment.
- Conducting a yearlong social media program through the Retail Products Program sharing information on the benefits of ENERGY STAR products and services with seasonally relevant messaging. In addition to various retail promotions, two public events were held at the SmartLiving Center to increase general awareness of ENERGY STAR products and Energize Connecticut. UI invited the nearly 2,000 visitors per event to tour the SmartLiving Center, purchase ENERGY STAR lighting on the spot, and take the ENERGY STAR Pledge. Families and youth were invited to sign up for Team ENERGY STAR, in front of larger-than-life displays based on the movie “Epic,” designed to motivate kids and families to take action for energy efficiency.