Georgia Power

Atlanta, Georgia

ENERGY STAR Excellence Awards - ENERGY STAR Promotion

Georgia Power

The largest subsidiary of Southern Company, Georgia Power serves 2.25 million customers. In 2008, this utility offered a comprehensive promotional campaign to build consumer understanding about the benefits of ENERGY STAR, educate Georgians on specific ways to save money and energy, and inspire them to take action to make a difference. Key accomplishments include:

         Continuing to rank among the top five ENERGY STAR pledge drivers under the new Change the World, Start with ENERGY STAR campaign and securing a cumulative total of more than 175,000 ENERGY STAR pledges under the ENERGY STAR Change a Light, Change the World Campaign. These pledges represent more than $5 million in energy savings and more than 85 million pounds of greenhouse gas emissions avoided.

         Securing 186 million impressions through a broad-based all-media campaign.

         Promoting the ENERGY STAR Pledge at local offices, rewarding some 94,000 customers who took the pledge with ENERGY STAR qualified CFLs, and distributing another 30,000 ENERGY STAR qualified CFLs at community and business partner events.

         Promoting Georgias Energy Efficient Product Sales Tax Holiday by hosting the national Change the World, Start with ENERGY STAR Campaign Tour, as well as hosting consumer events in The Home Depot stores during Energy Month in October 2008.

         Launching a successful direct mail campaign as part of the 2008 ENERGY STAR Recycle My Old Fridge campaign, and winning the "Judge's Choice" award in the 'Art of Recycling" contest.

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