Lowe's Companies, Inc.

Mooresville, North Carolina

ENERGY STAR Partner of the Year - Sustained Excellence - Retailer

Lowe's Companies, Inc.
Lowe's Companies, Inc. (Lowe's) is a FORTUNE� 50 company with more than 1,745 home improvement stores in the United States, Canada, and Mexico. Lowe's provides an ever-increasing array of ENERGY STAR certified products and services, coupled with enhanced consumer education to drive awareness of climate protection through adoption of energy efficiency. Lowe's is receiving ENERGY STAR Partner of the Year - Sustained Excellence recognition for its unsurpassed strategic integration of ENERGY STAR into all aspects of retail, from product assortment to sales associate and consumer engagement, demonstrating the company's ongoing commitment to the program and distinguishing Lowe's as an industry leader. Key 2012 achievements include:

  • Growing the quantity and variety of ENERGY STAR certified products available in stores nationwide and online in all eligible categories. Highlights include carrying more in-stock ENERGY STAR certified appliances and lighting than any other major home improvement retailer, increasing the number of in-stock ENERGY STAR certified ceiling fans by 31, including a new ENERGY STAR certified LED model, featuring ENERGY STAR in millwork with a full line of certified vinyl windows and patio doors, and investing in making its own brands, such as Kobalt power tools and lighting, more energy efficient.
  • Providing exceptional customer service in energy efficiency by expanding its nationwide training program to build knowledge of ENERGY STAR among more than 234,000 employees--including distribution center and corporate employees, and store associates. The training program includes online training, sales closing toolkits, vendor and utility partner-provided training, as well as the following training materials: Connections, Sales Planner, Event Resources, Lowe's Channel, Lowedown, and Associate Mobile App, among others.
  • Promoting ENERGY STAR and the benefits of ENERGY STAR certified products through traditional media, such as television and radio, print/direct mail, newspaper and circulars, as well as press and online outreach that generated more than 5 billion impressions. Highlights include the Yolanda Adams Morning Show with 33 million air impressions and ongoing circular features totaling 18 billion since 2001.
  • Hosting a 1.5-hour Twitter party on October 10, 2012 to support ENERGY STAR Day and showcasing trivia and prizes of $100 Lowe's gift cards during the party. ENERGY STAR was mentioned 1,927 times on Twitter using #LowesEnergyStar during the Twitter party, landing Lowe's in the top trending list in the United States for one hour.
  • Overarching support of Change the World, Start with ENERGY STAR including pledge outreach, hosting numerous events on the ENERGY STARs Across America Map, and promotion of Team ENERGY STAR and ENERGY STAR Day activities. Since 2006, Lowe's has driven enough pledges to save more than 9.4 million pounds of greenhouse gas emissions, 5.3 million kWh of energy, and more than $752,000 through increased efficiency.

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