ENERGY STAR Excellence Awards - ENERGY STAR Promotion
National Grid is an international energy delivery company that provides electricity to more than 3 million customers in Massachusetts, New Hampshire, New York, and Rhode Island. The company manages the electricity network on Long Island under an agreement with the Long Island Power Authority (LIPA). It is also the largest distributor of natural gas in the northeastern United States. National Grid is receiving ENERGY STAR recognition for continuing its longstanding leadership in promoting long-term market transformation for energy efficiency through innovative and creative consumer outreach and educational efforts centering on ENERGY STAR certified products and practices. Key 2012 accomplishments include:
- Encouraging customers to purchase ENERGY STAR certified products, with significant impacts--as a result of the company's campaigns, partnerships, and point-of-purchase materials, more than 3 million ENERGY STAR certified products were sold to customers in 2012.
- Developing another unique community outreach campaign this year to celebrate the 20th Anniversary of ENERGY STAR. National Grid threw several parties aimed at youth summer camps and programs, challenging campers to use their curiosity, creativity, and concern for the environment to create "gifts" for ENERGY STAR. This campaign helped to motivate kids to become stewards of the environment and their communities while educating them on the benefits of energy efficiency and ENERGY STAR. The ENERGY STAR 20th Anniversary Celebration campaign garnered more than 7.5 million combined paid and earned media impressions and drove more than 26,000 page views to the campaign's micro-site.
- Launching an innovative program to interact with the blogger community to educate readers about ENERGY STAR and the various deals and rebates National Grid offers on ENERGY STAR certified products. Over two dozen blog posts, Tweets, and Facebook posts were issued in coordination with bloggers.
- Achieving energy savings of more than 92,500 MWh through the Massachusetts and Rhode Island ENERGY STAR Lighting and Products programs.