Nationwide Marketing Group
Winston Salem, North Carolina
ENERGY STAR Partner of the Year - Retailer
- Supplying creative HDTV commercials and infomercials and innovative promotional campaigns all featuring ENERGY STAR messaging and certified products with a combined reach of more than 100 million.
- Partnering with ENERGY STAR manufacturer partners to launch and promote their most innovative and efficient
- ENERGY STAR certified products in support of the ENERGY STAR Most Efficient initiative.
- Making ENERGY STAR a focal point of North America's largest bi-annual member conference and buying show, "Primetime!"--in 2012, more than 6,000 member retailers and manufacturer partners attended one or both of the three-day events. At the event, Nationwide Marketing Group presented information about the benefits of ENERGY STAR and available resources to member retailers; included opportunities to take the Change the World, Start with ENERGY STAR pledge at internet stations; and offered member retailers and manufacturer partners ENERGY STAR marketing tools and resources to highlight their own products.
- Reaching 11 million consumers through color circulars and downloadable online tools used by members to promote ENERGY STAR certified products in thousands of storefronts across the United States.