Nationwide Marketing Group

Winston Salem, North Carolina

ENERGY STAR Partner of the Year - Retailer

Nationwide Marketing Group
Nationwide Marketing Group is America's largest buying and marketing organization,serving over 3,500 members with more than 10,000 storefronts and $14 billion in combined annual sales. Nationwide Marketing Group is receiving ENERGY STAR Partner of the Year recognition for its remarkable commitment to ENERGY STAR, increased education and member-training programs, strong promotions of ENERGY STAR certified products, and ongoing efforts to increase market share of ENERGY STAR certified products sold by its members. Key 2012 accomplishments include:

  • Supplying creative HDTV commercials and infomercials and innovative promotional campaigns all featuring ENERGY STAR messaging and certified products with a combined reach of more than 100 million.
  • Partnering with ENERGY STAR manufacturer partners to launch and promote their most innovative and efficient
  • ENERGY STAR certified products in support of the ENERGY STAR Most Efficient initiative.
  • Making ENERGY STAR a focal point of North America's largest bi-annual member conference and buying show, "Primetime!"--in 2012, more than 6,000 member retailers and manufacturer partners attended one or both of the three-day events. At the event, Nationwide Marketing Group presented information about the benefits of ENERGY STAR and available resources to member retailers; included opportunities to take the Change the World, Start with ENERGY STAR pledge at internet stations; and offered member retailers and manufacturer partners ENERGY STAR marketing tools and resources to highlight their own products.
  • Reaching 11 million consumers through color circulars and downloadable online tools used by members to promote ENERGY STAR certified products in thousands of storefronts across the United States.

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