The Home Depot

Atlanta, Georgia

ENERGY STAR Partner of the Year - Retailer

The Home Depot
The Home Depot� is the world's largest home improvement specialty retailer, with more than 2,200 retail stores in the United States, Canada, Mexico, and China. The Home Depot is receiving ENERGY STAR Partner of the Year recognition for driving consumer awareness and adoption of ENERGY STAR throughout every aspect of its retail business--from product assortment to marketing and promotions that have generated more than 1.4 trillion ENERGY STAR impressions; more than any other retailer. Key 2012 accomplishments include:

  • Leveraging a three-phase strategy of working with suppliers, advertising, and consumers to grow the company's in-store ENERGY STAR assortment from 3,878 to 4,500 products and the total ENERGY STAR assortment (including products offered online) to over 11,000 products. ENERGY STAR penetration growth created sales increases in major established categories like refrigeration (+60 percent), clothes washers (+102 percent), and freezers (+60 percent).
  • Integrating ENERGY STAR into its annual Supplier Partnership Meetings, with all top-level merchandising suppliers providing access to key suppliers such as Owens Corning, Lutron, Lithonia Lighting, GE, Maytag, and LG. These meetings enabled successful strategies for integrating ENERGY STAR into product marketing, including in-store signs and in-store promotions, and resulting in savings of more than $720 million through the sale of more than 120 million ENERGY STAR certified products.
  • Partnering with various utility companies to promote more than 110 ENERGY STAR utility rebate programs in 40 states, offering customers almost $50 million in instant incentives.
  • Generously supporting the Change the World, Start with ENERGY STAR campaign through ENERGY STARs Across America events, the ENERGY STAR Pledge, and ENERGY STAR Day. Most significantly, The Home Depot raised the profile of Team ENERGY STAR through a dedicated Kids Workshop reaching nearly 200,000 kids across all its U.S. stores and resulting in more than 1.4 million ENERGY STAR impressions.
  • Educating nearly 200,000 employees about the value of ENERGY STAR certified products through a variety of training programs from eLearning to Rapid Web Based Training, to Monthly Merchant Updates and Home Depot Television.
  • Continuing to promote ENERGY STAR through its vast array of media vehicles, from TV and radio to national and regional print advertising, to in-store promotions and, generating more ENERGY STAR impressions than any other retailer.

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