J. C. Penney Company, Inc.

Plano, Texas

ENERGY STAR Partner of the Year - Sustained Excellence - Energy Management

J. C. Penney Company, Inc.

J.C. Penney Company, Inc. (J.C. Penney) is a $19 billion retailer with more than 1,100 department stores in the United States and Puerto Rico. J.C. Penney is receiving ENERGY STAR Partner of the Year - Sustained Excellence recognition for continuing its strong commitment to energy efficiency in the face of unprecedented change across the entire company structure. In order to do this, the energy team had to regroup and turn their focus to low-cost efficiency improvements and conservation programs, which turned out to be very successful. Key 2012 accomplishments include:

  • Improving average weather normalized source energy use by 5.2 percent. This increase was achieved in spite of the fact that the company completed 680 major renovations in three months and opened Sephoras in 75 stores, which, when combined, represent a 1.2-percent increase compared to J.C. Penney's 2011 electricity load.
  • Certifying an additional 106 stores in 2012 for a total of 384 stores that have earned the ENERGY STAR. This means the company is on track to achieve its goal of 400 stores certified by 2014. 
  • Entering 100 stores as competitors in EPA's 2012 ENERGY STAR National Building Competition and supporting Hamilton Middle School in Memphis, Tennessee with its participation in the competition.
  • Reinventing its employee engagement and empowerment program, Energy Management Awareness Program (EMAP). Part of EMAP is a series of eight training videos on energy awareness, which were viewed more than 2,500 times.
  • Working with several leading utilities around the country to support their exploration of the merits of including behavior-based energy management projects in their demand-side management incentive programs.

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