GE Lighting

E. Cleveland, Ohio

ENERGY STAR Partner of the Year - Sustained Excellence - Product Brand Owner

GE Lighting
GE Lighting (GE) is an industry leader in energy-efficient lighting with continued investment in energy-saving technologies that offer the features and benefits that consumers expect. GE is receiving ENERGY STAR Partner of the Year - Sustained Excellence recognition for its strong commitment to ENERGY STAR and its exemplary efforts in product certification, promotion, education and training. Key 2012 accomplishments include:

  • Adding 101 ENERGY STAR certified LED light bulbs to its selection, representing an increase of more than 100 percent from 2011 and bringing GE's total number of ENERGY STAR certified bulbs to 607.
  • Introducing an innovative ENERGY STAR certified hybrid bulb, Bright from the Start, which combines CFL and halogen technologies to deliver instant brightness.
  • Training more than 4,000 people on ENERGY STAR certified lighting through conferences and workshops at the GE Lighting Institute, including sales representatives, retailers, consultants, and distributors.
  • Educating nearly 9,000 people at more than 140 events regarding ENERGY STAR certified light bulbs through its tradeshow on wheels, "The GE Lighting Revolution" tour.
  • Promoting ENERGY STAR certified light bulbs in conjunction with the movie release of "Dr. Seuss' The Lorax"; GE's promotional efforts included special in-store displays, online and social media promotion, and incentives for purchasing ENERGY STAR certified CFLs.
  • Collaborating with 98 utility partners to offer more than 300 retail promotions for ENERGY STAR certified lighting.

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