Southern California Edison (SCE) Company

Irwindale, California

ENERGY STAR Partner of the Year - Sustained Excellence - Energy Efficiency Program Delivery

Southern California Edison (SCE) Company

Southern California Edison (SCE) Company is one of the largest electric utilities in the U.S. and provides services to central, coastal, and southern California. SCE deploys a broad portfolio of programs that leverage the ENERGY STAR brand and promote ENERGY STAR qualified new homes, products, and practices. SCE seeks to further develop builder and retailer partnerships, school outreach and education programs, local government partnerships, and other residential retrofit programs. SCE is receiving ENERGY STAR recognition for its long-standing commitment to promoting ENERGY STAR to single family, multi-family, and low-income homeowners. SCEs innovative and large-scale communications campaigns are designed to help all of their customers understand the value of ENERGY STAR and energy efficiency. Key accomplishments in 2008 include:

         Saving 6.4 billion kWh across SCE programs over the last 5 years.

         Participating in the Change the World, Start with ENERGY STAR campaign by driving more than 100,000 individuals to take the pledge, delivering savings of nearly 404 million kWh.

         Constructing more than 500 ENERGY STAR qualified homes, despite the housing market downtown.

         Customizing sales agent training for ENERGY STAR builders' sales staff, and providing tips on how to best market ENERGY STAR qualified homes in order to differentiate themselves from competitors.

         Promoting the ENERGY STAR brand and participating ENERGY STAR builders through advertising campaigns and print advertisements in a variety of publications, including Southern California Homebuyers Guide, Building Industry Show Guide, 2008 Parade of Homes Magazine, Green Home Builder, and Builder and Developer.

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