Nationwide Marketing Group
Winston Salem, North Carolina
ENERGY STAR Excellence Awards - ENERGY STAR Promotion
Nationwide Marketing Group (NMG) is
� Achieving a 26-percent increase in appliance and electronics print promotions that included ENERGY STAR messaging.
� Increasing the percentage of ENERGY STAR qualified product sales in multiple categories, including clothes washers, room air conditioners, and refrigerators and freezers, a category which saw a big jump from 56 to 78 percent.
� Supplying creative print tools and innovative consumer mail-in rebate offers and incentives featuring ENERGY STAR qualified products to 2,100 member companies managing approximately 8,000 storefronts; approximately 70 percent of member retailers took advantage of these incentives.
� Partnering with ENERGY STAR manufacturer partners to launch and promote their most innovative and efficient ENERGY STAR qualified products in order to support the ENERGY STAR Most Efficient initiative.